We used the Vypr consumer community to understand what consumers want more of in the ready meals category
We asked our nationally representative consumer community.
Please scroll to see how they voted.
To measure and understand upcoming trends, we asked consumers what they would like to see more of in the ready meals category.
Please note that consumers were given the choice to select multiple options.
In general, consumers want more healthier ranges to enjoy. Younger consumers are interested in more plant-based options whereas older consumers would like more sustainable and premium products.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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