What do consumers want to see more of in the whisky category?

We used the Vypr consumer community to predict and understand what whisky drinkers want more of.

Let's Go

We asked our consumer community who actively drink whisky.

Please scroll to see how they voted.

What would you like to see more of in the whisky category?

To measure and understand upcoming trends, we asked our community of whisky drinkers what they would like to see more of in the category.
Please note that consumers were given the choice to answer multiple times and for Gender we asked those who identified male or female.

More premium options
Lower alcohol content options
More flavoured whisky (e.g honey, caramel)
A ready to drink whisky can (with the mixer included)
More whisky from outside of Scotland and Ireland
More access to sample sizes
More craft brands
Nothing is missing

The results are in...

The results show that whilst older drinkers have less desire to try new things, younger drinkers are open to try new whisky brands & flavours. Female drinkers are showing an interest in lower alcohol.

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