We used the Vypr consumer community to predict and understand what whisky drinkers want more of.
We asked our consumer community who actively drink whisky.
Please scroll to see how they voted.
To measure and understand upcoming trends, we asked our community of whisky drinkers what they would like to see more of in the category.
Please note that consumers were given the choice to answer multiple times and for Gender we asked those who identified male or female.
The results show that whilst older drinkers have less desire to try new things, younger drinkers are open to try new whisky brands & flavours. Female drinkers are showing an interest in lower alcohol.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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