We used the Vypr consumer community to understand what changes consumers have made regarding sustainability
We asked our nationally representative consumer community about their environmental impact
Please scroll to see how they voted.
To understand attitudes towards sustainability, we asked our nationally representative community if they have made any changes to their daily routines.
We have filtered by age. This was a question that allowed consumers to select multiple answers. Most have been recycling more, however, older audiences are reusing more than those younger. Click the filters to see more.
To understand if there is clear product messaging on how to dispose/recycle items, we asked our nationally representative community what they thought.
We filtered this by People in Household. Compared to those who live alone, consumers who live with more than two people believe do think products have clear messaging on how to recycle and dispose of products.
Overall, consumers are recycling more and reusing where they can. 62% of our community think products have clear messaging on how to recycle/dispose of them, but could more be done?
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
