What do consumers look for when choosing which alcohol brand to buy?

We wanted to find out what factors consumers consider the most when deciding which alcohol brand to buy.

Let's Go

We asked our nationally representative community of 60,000+ consumers.

Scroll to see how they voted.

Age

What consumers look for when buying alcohol, by age...

Price – Value / offers
0%
Favourites
0%
Flavours
0%
Strength
0%
Packaging Design
0%
Brand Reputation
0%
Quality / Origin
0%
Purpose / Occasion
0%
Availability
0%
Health – e.g. Low calorie
0%

Gender

What consumers look for when buying alcohol, by gender...

Price – Value / offers
0%
Favourites
0%
Flavours
0%
Strength
0%
Packaging Design
0%
Brand Reputation
0%
Quality / Origin
0%
Purpose / Occasion
0%
Availability
0%
Health – e.g. Low calorie
0%

Income

What consumers look for when buying alcohol, by their household income...

Price – Value / offers
0%
Favourites
0%
Flavours
0%
Strength
0%
Packaging Design
0%
Brand Reputation
0%
Quality / Origin
0%
Purpose / Occasion
0%
Availability
0%
Health – e.g. Low calorie
0%

The results are in...

Consumers mainly look for a good price. Younger people cared more about flavours and health, where older people cared little about health. Males voted for quality/origin and strength more than females

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