We asked the Vypr consumer community to understand what they think is missing from the Mediterranean food category and what meals they enjoy cooking at home
We asked our consumer community who eat Mediterranean food.
Please scroll to see how they voted.
To understand what Mediterranean meals consumers enjoy cooking, we asked our community of Mediterranean food buyers what their favourites were.
We filtered by those who identify as Male or Female. Women were more likely to choose a Greek Salad, whereas Men were more likely to enjoy making a Paella. Click the filters to see more.
Please be aware this was a question that allows consumers to select more than option.
To understand opportunities for companies to grow the category, we asked our community of active Mediterranean food buyers what they think is missing.
We split this by age and found that younger consumers are more interested in meat alternatives.
Please be aware this was a question that allows consumers to select more than option.
Overall, consumers love a Lasagne followed by cooking a Risotto and Greek Salad. They would love more variety & choice with more fresh ingredients to choose from.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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