We used the Vypr consumer community to understand what treats consumers will be enjoying this Easter
We asked our consumer community who are celebrating Easter this year.
Please scroll to see how they voted.
When it comes to Easter treats the chocolate egg is understandably the most popular, but which brands come out on top?
We asked our consumer community who plan to buy Easter Eggs this year what their favourite brands are.
We split this by age as below. We can see that older consumers are less likely to buy Supermarket own brand compared to those who are younger. Click the filters to see more.
Chocolate eggs aren't the only treats available at Easter. It's a great time for something a bit different.
We asked our consumer community who are celebrating Easter what other treats they are planning to buy.
We filtered by Gender and found that women were more open to treat themselves with Easter themed products. Click the filters to see more.
Overall, consumers tend to stick to what they're familar with - Cadbury chocolate eggs and Hot cross buns. However there's plenty of opportunity for Easter shaped products & independent brands.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
Try VYPR Today
Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
