We used the Vypr consumer community to understand opportunities for men's skincare products
We asked our consumer community who identify as male and actively buy skincare.
Please scroll to see how they voted.
To understand purchasing preferences when buying skincare, we asked our community of male active skincare buyers if they prefer to buy their products individually or as part of a set.
We found older shoppers prefer to buy individual products. Click the filters to take a deeper look.
To understand opportunities to grow the men's skincare category, we asked our community of male consumers who actively buy skincare what they want to see more of.
This is split by household income.
An interesting trend in middle incomes suggests a great interest in more natural ingredients. Click the filters below to take a deeper look.
Overall, male consumers like to have access to individual products to suit their needs. The data suggests that more would like skincare tailored to men's skin using natural ingredients.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
