We used the Vypr consumer community to predict and understand whisky drinking habits
We asked our nationally representative consumer community.
Please scroll to see how they voted.
To measure and predict whisky drinking habits against an age demographic, we asked a targeted segment of whisky drinkers how often they were planning to drink whisky compared to previous years.
We asked our community of whisky drinkers what is important to them when buying.
Please note that consumers were given the choice to answer multiple times.
We asked the Vypr consumer community who drink whisky, what they thought of whisky that has been distilled in England.
In general, whisky drinkers haven't changed their plans compared to previous years.
Taste and quality is the most important thing and the majority have heard of English whisky but have never tried it.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
Try VYPR Today
Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
