We used the Vypr consumer community to understand why consumers buy dairy alternatives.
We asked our nationally representative consumer community who buys dairy alternatives and why they buy them.
Please scroll to see how they voted.
To understand attitudes towards dairy alternatives, we asked our nationally representative community if they tried them.
We have filtered by age. Whilst consumers have at least tried an alternative, fewer older consumers have. Click the filters to see more.
To understand opportunities for growth in the category, we asked our community who buy dairy alternatives, why they do so.
We filtered this buy household income. Those on higher incomes are more concerned on the environment/animal welfare than those on lower incomes.
Overall, consumers have been open to try a dairy alternative. Those who do regularly buy them, do so as they like the taste and believe them to be healthier.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
