We used the Vypr consumer community to understand what whisky drinkers consider a premium whisky & if they intend to drink more in 2023.
We asked our consumer community who actively drink whisky.
Please scroll to see how they voted.
First, we wanted to understand from whisky drinkers what they believed made a Premium whisky.
This has been filtered by Household Income and Age.
With an understanding of what whisky drinkers considered a premium whisky, we wanted to find out if they're going to be drinking more this year compared to 2022.
Many factors show whisky being perceived as premium; the main drivers though are taste, quality & age. Most plan to drink the same as in 2022, but some youngsters plan to drink more premium whiskies.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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