We wanted to find out how willing the UK nation would be to try alternative ingredients to replace unhealthy ones, such as seaweed instead of salt.
We asked our nationally representative community of 60,000+ consumers.
Scroll to see how they voted.
How people voted by their main diet...
How people voted by their attitude to healthy eating...
Most of the population are quite open to trying new ingredients. Younger people are more open, along with those on vegetarian and vegan diets, and those who choose healthier options more often.
If you've got a question about your brand or products, ask the Vypr Community of 60,000+ consumers to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
