Are consumers willing to try alternative, healthier ingredients?

We wanted to find out how willing the UK nation would be to try alternative ingredients to replace unhealthy ones, such as seaweed instead of salt.

Let's Go

We asked our nationally representative community of 60,000+ consumers.

Scroll to see how they voted.

Age

How people voted by age...

Very Open
0%
Open
0%
Neutral
0%
Not Very Open
0%
Not Open
0%

Diet

How people voted by their main diet...

Very Open
0%
Open
0%
Neutral
0%
Not Very Open
0%
Not Open
0%

Attitude to Healthy Eating

How people voted by their attitude to healthy eating...

The results are in...

Most of the population are quite open to trying new ingredients. Younger people are more open, along with those on vegetarian and vegan diets, and those who choose healthier options more often.

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