We used the Vypr consumer community to understand if consumers would buy egg alternative products.
We asked our nationally representative consumer community how likely they would buy products containing egg alternatives.
Please scroll to see how they voted.
To understand attitudes towards egg alternatives, we asked our nationally representative community if they would be willing to buy a product with an egg alternative.
We have filtered by Gender. Here we can see that women are less likely to purchase a product containing an egg alternative. Click the filters to view more.
With the threat of shortages of food items such as eggs, we wanted to understand how it affected baking. We asked a nationally representative sample what alternatives they would use if they couldn't use eggs.
We filtered this by age. Older consumers would choose not to bake at all if they could not buy eggs. Click the filters to see more.
Consumers are open to buying products that contain an egg alternative. If baking, younger consumers will try an alternative if eggs are unavailable, with buttermilk being the most popular choice.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
