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Resources

Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.

Hallmark cards

Case Studies

Hallmark

Discover how Vypr helped Hallmark, a global leader in greeting cards and gifts, to adopt data-driven decision-making strategies. Read more
Europcar depot

Case Studies

Europcar

Discover how Vypr helped Europcar, a global car and vehicle hire company, revolutionise their research projects. Read more
Vypr Platform

Reports

Food for thought 2023: Healthy eating and diet

In this report, we’ll delve into how consumers are preparing their meals and how this has been affected by the cost-of-living crisis. Read more
Vypr Platform

Reports

Beauty and cosmetics: What do consumers look for?

In this report, we will explore the current trends shaping the UK beauty industry and how brands can leverage these trends to succeed in the market. Read more
Vypr Platform

Reports

Food for thought: The future of plant-based food

Discover how consumers are reacting to the use of tech and R&D to form the future of food. Read more
Vypr Platform

Reports

Food for thought: cooking & meal prep

Discover opportunities around how consumers are preparing their meals. Read more
Vypr Platform

Case Studies

Marks & Spencer

Discover how Vypr helped Marks & Spencer, one of the UK’s largest clothing and food retail brands, leveraged Vypr's cutting-edge video insights tool, VyPops, to gain valuable consumer video responses to enhance their annual trends and insight report. Read more
Vypr Platform

Case Studies

Oscar Mayer & The Gym Kitchen

Find out how Vypr helped chilled ready meal manufacturer Oscar Mayer work with The Gym Kitchen brand to optimise and successfully launch its chilled ready meal range. Read more
Vypr Platform

Reports

The 2023 food and drink intelligence report

Discover growing opportunities in the food and drink industry. Read more
Calbee Harvest Snaps

Case Studies

Calbee

Discover how Vypr helped Calbee successfully launch a new plant-based snack range, compliant with new HFSS restrictions. Read more
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