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Ben Davies
Founder

Ben has founded a number of successful businesses in the UK grocery and technology industries. He started Vypr in 2013 to democratise access to accurate, insightful shopper data, so that manufacturers and retailers could make far better decisions about innovation. He genuinely believes that Vypr will soon rule the world!

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Richard Law
Chairman

Richard worked internationally for some of the world’s leading natural resources companies such as RTZ before switching careers to work as a corporate financier and deal maker with EY and then becoming a public company Finance Director and Chief Executive of GBG in 2002. During his tenure, GBG increased its market capitalisation 100 fold from £5 million to over £500 million and acquired 10 businesses across Europe, the USA and Asia. Richard is a passionate supporter and backer of North West technology businesses and took a stake in and became Chair of Vypr in September 2017.

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Mark Fielding
Commercial Director

Mark has a wealth of commercial experience and has held Sales/Commercial Director positions in a number of industries and company types, from PLCs to start-ups. He has particularly strong experience within the food industry and in commercialising technologies. As such, Mark is one of our leading FMCG experts and invests a lot of his energy into helping clients to get the most out of their Vypr licence to deliver competitive advantage.

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Tasmin Sibbald
Head of Client

Tasmin has over 15 years’ experience working both for power brands and key retailers in Strategy, Category Management, Consumer Insight, Brand Marketing and Trade Marketing. She has also worked for a key industry data provider using her experience to create and deliver training to over 40 companies globally.

Nicky Crone
Finance Manager

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Alex Fiennes
Senior Developer

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Chris Borrowdale
Frontend Developer

Chris has worked as a front-end developer with a number of start-ups and established brands, including Eurostar, Expedia and Nokia. He helps to bridge the gap between design and development and has a passion for developing engaging user experiences on the web.

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Gruff Johnston
iOS Developer

Gruff has worked in enterprise mobile development since completing his Masters in Computing in 2014. He will talk at great length about brewing beer and has a passing interest in Welsh Rugby.

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Paul Welsh
Quality Assurance Manager

Paul has been testing mobile apps since the day days of J2ME and has worked on at least 100 software projects: some good, some not so good, but all improved owing to his involvement.
He enjoys riding bikes, reading the classics, Scandinavian death metal of the early 90s and pointing out mistakes!

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Laura Moran
Operations Manager

Laura has extensive experience co-ordinating teams in the digital and software development industry. She is passionate about delivering excellent customer service and enabling businesses to grow by optimising their use of digital technologies. She enjoys establishing strong working relationships and working collaboratively to achieve results.

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Lindsay Bradley
Helpdesk Manager

A versatile, professional and driven individual with broad experience as an analyst in customer service and FMCG/retail. Demonstrated flexibility and confidence to tackle new challenges in ever-changing environments. Lindsay has excellent communication skills, having worked successfully with various teams to maximise profitability.

Stuart Halliburton
Ruby on Rails Developer

Naomi Davidson
Client Manager