Meet the team.

Ben Davies

Ben Davies

Founder and Chief Executive Officer

Ben has founded a number of successful businesses in the UK grocery and technology industries. He started Vypr in 2013 to democratise access to accurate, insightful shopper data, so that manufacturers and retailers could make far better decisions about innovation. He genuinely believes that Vypr will soon rule the world!

Richard Law

Richard Law

Chairman

Richard worked internationally for some of the world’s leading natural resources companies such as RTZ before switching careers to work as a corporate financier and deal maker with EY and then becoming a public company Finance Director and Chief Executive of GBG in 2002. During his tenure, GBG increased its market capitalisation 100 fold from £5 million to over £500 million and acquired 10 businesses across Europe, the USA and Asia. Richard is a passionate supporter and backer of North West technology businesses and took a stake in and became Chair of Vypr in September 2017.

Mark Fielding

Mark Fielding

Chief Commercial Officer

Mark has a wealth of commercial experience and has held Sales/Commercial Director positions in a number of industries and company types, from PLCs to start-ups. He has particularly strong experience within the food industry and in commercialising technologies. As such, Mark is one of our leading FMCG experts and invests a lot of his energy into helping clients to get the most out of their Vypr licence to deliver competitive advantage.

Liam Devine

Liam Devine

Commercial Manager

Liam has held a number of commercial roles throughout his career within organisations ranging from start-ups to multinationals. In recent years, he has managed and worked with clients such as BBC, Coca Cola and Google; helping them to understand their customers and audiences better. Away from work, Liam enjoys spending time with his young family in the Warwickshire countryside.

Paul Dolan

Paul Dolan

Independent Scientific Advisor

Paul Dolan is Professor of Behavioural Science at the London School of Economics and Political Science. He is an internationally renowned expert on happiness, behaviour and public policy and has over 100 peer-reviewed publications. He has worked with Nobel Laureate Daniel Kahneman at Princeton University, was seconded to the UK Cabinet Office and regularly advises global corporations on Behavioural Science.

Laura Moran

Laura Moran

Operations Manager

Laura has extensive experience co-ordinating teams in the digital and software development industry. She is passionate about delivering excellent customer service and enabling businesses to grow by optimising their use of digital technologies. She enjoys establishing strong working relationships and working collaboratively to achieve results.

Nadine Chucri

Nadine Chucri

Customer Success Manager

Nadine has vast experience in customer care and success management, having worked across a number of industry verticals in the last decade. She has an MBA in Leadership and Sustainability and is soon to start a DBA in Leadership and Project Management.

Paul Welsh

Paul Welsh

Quality Assurance Manager

Paul has been testing mobile apps since the day days of J2ME and has worked on at least 100 software projects: some good, some not so good, but all improved owing to his involvement.

He enjoys riding bikes, reading the classics, Scandinavian death metal of the early 90s and pointing out mistakes!

Ali Driver

Ali Driver

Mobile Interface Designer

Ali has a wealth of experience, having previously worked for the BBC, The Telegraph, Hasbro, EE and many start-ups. In his spare time, he cooks pulled pork whenever the opportunity arises and rides his 29er mountain bike on the South Downs. He is a father of two children and lives in the lovely city of Brighton.

Gruff Johnston

Gruff Johnston

iOS Developer

Gruff has worked in enterprise mobile development since completing his Masters in Computing in 2014. He will talk at great length about brewing beer and has a passing interest in Welsh Rugby.

Chris Borrowdale

Chris Borrowdale

Frontend Developer

Chris has worked as a front-end developer with a number of start-ups and established brands, including Eurostar, Expedia and Nokia. He helps to bridge the gap between design and development and has a passion for developing engaging user experiences on the web.

Road-test Vypr’s technology & consumer panel.

85% of new products fail.

We’re on a mission to change that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.

Test out Vypr