Vypr Product Intelligence
Discover what your target customers think of your brand and products.
The Flava People
Discover how Vypr helped The Flava People confidently launch their Guinness slow-cooked meat range with consumer-backed insights that secured major retailer listings.
“The Flava People view Vypr as an extension of their brand, NPD, and sales team. The platform provides a unique edge when presenting to customers and enables agile decision-making when launching exciting innovations. Vypr’s value to the company is truly invaluable.”
Introducing The Flava People
The Flava People is a family-run business with over 50 years of expertise in crafting bold and exciting sauces, seasonings, and flavour innovations. Rooted in tradition but driven by innovation, the company has evolved into a forward-thinking flavour and brand partner, collaborating with brands, retailers, and food manufacturers to bring bold flavours and brilliant brands into new spaces across supermarket shelves and restaurant menus.
Scenario
As a dynamic and agile business, The Flava People continuously seek to push boundaries and introduce impactful products into the market. A key opportunity arose when they partnered with Guinness to develop a range of slow cooked products – an entirely new category for them. This collaboration required deep consumer understanding to ensure the product aligned with market expectations and consumer preferences. Additionally, The Flava People needed a way to validate their approach, refine branding and packaging decisions, and strengthen their strategic direction with data-backed insights.
Beyond the Guinness collaboration, The Flava People were also expanding their branded innovation into other new categories, and required early-stage testing to ensure success. Vypr became a crucial tool in removing subjectivity from decision-making and providing concrete proof points for brand buy-in, design cues and retailer confidence.
Problem
The Flava People were aware that entering a new category would come with unique and different challenges, some of which included:
- New category rules and dynamics that The Flava People had not previously explored./li>
- Understanding consumer demand for slow-cooked and the potential positioning of the product in retail and foodservice.
- Ensuring packaging, product naming, and key callouts resonated with target consumers.
- Using data as proof points in retailer conversations to secure listings.
- Expanding their product innovation into meal kits and requiring early-stage testing to validate new concepts.
Solution
By partnering with Vypr, The Flava People gained access to powerful consumer intelligence tools that transformed their approach to product development. Vypr provided:
Efficient product naming & packaging design
Vypr played a crucial role in ensuring packaging, branding, and callouts aligned with what consumers found most appealing, reducing the risk of misaligned marketing and packaging choices.
Stratey development & decision-making support
Vypr enabled The Flava People to take opinion out of the decision-making process, ensuring that product naming, packaging, and key messaging were all backed by consumer insights.
Early-stage product testing
The company used Vypr to test new product concepts before development, ensuring that stretching innovation resonated with consumers before launch.
Category expansion & validation
Vypr’s insights helped The Flava People successfully introduce Guinness slow-cooked meats as a new category to their product range, ensuring the product had strong consumer appeal before launch.
Credibility in retailer & buyer conversations
By leveraging Vypr’s data, The Flava People were able to strengthen their retailer selling decks with real consumer-backed insights, improving brand buy-in and increasing their chances of securing listings.
Successful Outcomes
Vypr’s impact on The Flava People has been significant, enabling the company to:
Improve strategic decision-making
Vypr’s insights helped shape overall strategy, removing subjectivity and ensuring that every new product decision was driven by data.
Confidently expand into a new category
The collaboration with Guinness on slow-cooked was validated by consumer insights, ensuring a strong market fit before launch.
Enhance product-market fit across multiple ranges
Consumer feedback guided key branding, packaging, and messaging decisions, resulting in well-received products across sauces, slow-cooked meats, and meal kits.
Accelerate innovation & reduce risk:
By testing and refining ideas before launch, the company minimised risk while maximising the potential for success.
Improve strategic decision-making
Vypr’s insights helped shape overall strategy, removing subjectivity and ensuring that every new product decision was driven by data.
Better products start with Vypr
Discover how Vypr can help your business deliver winning products today.
