Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Ultra-processed foods report
October 2024.
Gain actionable insights, helping you to adapt to rising consumer awareness and back of pack health-driven choices in the food and drink industry.
Key insights you’ll find inside:
Rising awareness of UPFs, particularly among younger consumers.
Health concerns tied to UPFs, from heart health to weight.
The delicate balance between price, convenience, and health for consumers.
What’s included?
Comprehensive Analysis: Understand the upward trending consumer awareness of UPFs and its impact as a purchase driver.
Data-Driven Insights: Actionable insights from Vypr’s UK consumer community.
Strategic Recommendations: Practical advice grounded in the consumer data, helping you adapt and stay competitive.