Ultra-Processed Foods in the Food & Drink Industry 2025

Consumer Horizon January 2025.

Explore how shifting consumer attitudes towards ultra-processed foods (UPFs).

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What will you discover?

Gain the latest insights into consumer awareness, concerns, and evolving preferences around UPFs, including affordability, health considerations, and sustainability.

Key insights you’ll find inside: 

💰 67% of consumers are very concerned about affording their groceries, more than double three months ago.
🍪 32% of consumers are actively trying to cut back on UPF snacks.
🚀 82% of UK shoppers still purchase convenience foods regularly despite rising concerns.

What’s included?

Comprehensive Consumer Analysis – A dive into the evolving perceptions and the purchasing behaviours surrounding UPFs.

Data-Driven Insights – Exclusive insights from Vypr’s consumer community to help brands navigate emerging challenges and opportunities.

Strategic Recommendations: Actionable recommendations to help you adapt to shifting consumer sentiment.