Using Agile Innovation tools to prioritise pipeline at Ella's Kitchen.
Play Video about Using Agile Innovation tools to prioritise pipeline at Ella's Kitchen
What you will learn?
Presented by Richard Polhill, group product manager at Ella’s Kitchen, you will learn the following:
- How Agile is different from previous methodologies)
- The tools and resources used to embrace data-driven decision making
- What has changed at Ella’s with the application of Agile
Early consumer product validation
Who is the webinar for?
Early consumer product validation
Anyone who works in...
The Retail, Manufacturing or Consumer Good sector looking to:
- Make the transition to an Agile approach.
- Learn how to become more sustainable
- Take the guesswork out of Innovation.
Meet the Host
Richard Polhill is a group product manager at Ella’s Kitchen.
Richard will walk you through how Agile compared to previous methods of innovation they had used, what it took to help Ella’s Kitchen make the successful transition, and finally the impact Agile has made on their business, products and customers. .
What Are Others Saying?
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Naomi Matthews, Commercial & NPD Director, Park Cakes
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development ... it also elevated our strike rate in launching successful products."
Cranswick
"We used the Brand Tracker to understand the impact of our increased advertising spend, and it was able to quickly demonstrate that our new strategy was working."
Matt Davies, Marketing Controller, Noble Foods
“VYPR is truly brilliant – you get an instant understanding of what your target audience wants and needs. The responses come within 24 hours and are completely invaluable and have helped us gain listings with supermarkets and gain PR exposure.”
Dean Dempsey, Naturelly Founder
“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham & Darby
