How Vypr’s Video Steers Make Consumer Research More Human
In today’s fast-paced, data-driven world, businesses often lose sight of the people behind the numbers.
While text-based surveys capture crucial information, they often miss the emotion, context, and nuance behind consumer behaviour. Being able to see how consumers react in the flesh to your steers is an invaluable tool.
Video steers allow consumers to record their thoughts, feelings, and experiences in their own voice.
Video is another tool in your armoury. Unlike text responses, videos convey tone, body language, and authenticity, helping research teams truly understand why people think and act the way they do.
Why video steers are more human
Text gives you plentiful and useful information, but video gives you the context and emotion behind it. Video steers allow consumers to express themselves and to convey the tone, emotion and body language that text can’t capture.
It’s another layer on top of text steers that allows you to understand not just what the consumer is saying, but why.
Seeing how consumers react to your steers allows you to relate to their motivations, frustrations and desires. This way, you can build a clearer picture of how they feel and why.
When consumers speak in their own voice, you’re more likely to get authentic and nuanced feedback.
Consumers become more relatable. This is backed by research, showing that videos generate more engagement and better recall of information.
Instead of just reading words on a screen, you get the context and emotion behind that with video. Helping your business to accurately interpret what consumers are thinking.
Video steers allow businesses to take abstract data points and meet the person behind them. What better way to understand what consumers really want than by seeing them express it themselves?
The advantage of video over text steers
While text steers can capture answers quickly, they often miss the human nuances essential for meaningful insight.
With video, you can capture non-verbal cues, such as facial expressions and body language, that can reveal how consumers feel and engage with your steers.
Another benefit of video is that it allows the consumer to express themselves in their own voice. They can explain, more naturally, why they feel a certain way.
Seeing how consumers react in your steers gives you the ability to see firsthand how they feel, and if necessary, perform iterative testing and ask follow-up steers to get more information and deeper consumer insights.
The best way to think of video steers is as an extra layer on top of text steers. They provide human-first market research, with the nuance, clarity and insight that may sometimes be missing from text-only answers.
With Vypr’s video steers, you don’t just get the answers, you get the meaning and feeling behind them, too.
Turn video into meaningful insights with Vypr
The benefits of video steers are huge. Not only can you connect with consumers on a human level, you can make data-driven decisions that are grounded in relatable and actionable insight.
The platform makes it easy for consumers to record thoughtful, natural responses while ensuring the data collected is representative and of the highest quality.
Vypr ensures that every response is reliable and meaningful. Teams can see beyond numbers and charts, empathise with real consumers, and be assured that they’re getting feedback they can trust.
Whether it’s new product development, consumer feedback, or understanding consumer behaviour, video steers allow you to act on insights that reflect how real people think and feel with confidence.
Our platform works across sample sizes, from small, highly targeted panels to larger populations, without sacrificing depth of understanding.
Quality is maintained through behavioural science-informed design and ongoing monitoring, ensuring insights remain accurate, representative, and actionable at every scale.
Bring your research to life with Vypr’s video steers
In a world that’s flooded with data and noise, getting authentic and actionable feedback is imperative.
Vypr’s video steers allow you to move beyond static responses and reconnect with real consumers in a format that captures both what they think and how they feel.
With Vypr, research becomes more human, more relatable, and ultimately more actionable, because great insights come from listening to real people, not just reading numbers.
Book a demo today to see how video steers can help your business continue to grow.