Agile Innovation - The Future of Product Development.
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What will you learn?
Presented by VYPR founder Ben Davies, you will learn the following:
- Why Innovation success rates are poor in the consumer goods sector.
- How Agile Innovation can bring consumer data into the hands of product developers.
- What Agile is like in action. A walk through our most recent Agile project with one of the UK’s largest food manufacturers.
Early consumer product validation
Who is the webinar for?
Early consumer product validation
Anyone who works in...
The Retail, Manufacturing or Consumer Good sector looking to:
- Make the transition to an Agile approach.
- Learn how to become more sustainable
- Take the guesswork out of Innovation.
Meet the Host
Ben Davies is the Founder of VYPR and co-author of The Agile Innovation Playbook. He set up VYPR after spending the early part of his career as a supermarket buyer for Sainsbury’s and the Co-op.
Ben is one of the leading thinkers in the emerging Product Intelligence market and talks very candidly about the flaws inherent in many product innovation processes seen today.
VYPR is one of the fastest growing technology businesses in the consumer goods sector, and is now present in the French and German markets alongside the UK.
What Are Others Saying?
"Vypr has been really helpful in evaluating lots of different things, particularly design and product naming to ensure that we land something that customers can really understand without going into a lot of detail"
Head of Product Innovation, Waitrose & Partners
“Vypr has done a brilliant job for us because we can test a number of different things to talk about very quickly and come to the right conclusions”
Global Product Director, Holland & Barrett
"We used the Brand Tracker to understand the impact of our increased advertising spend, and it was able to quickly demonstrate that our new strategy was working."
Matt Davies, Marketing Controller, Noble Foods
“We used VyPops for a piece of work on directional trend insight for Product Development here at M&S Food. The ability to hear context on big trends driving product development but in customers own words has been hugely valuable.”
Insight Partner, Food, Marks & Spencers
"Vypr is crucial in helping us answer questions quickly… Often, we get answers within an hour, meaning we can make agile decisions on the fly and avoid the need for an expensive and time-consuming piece of ad hoc research!"
Research Manager
The Co-op
