From insight to foresight: why Vypr Predict matters now more than ever
By Chris Williams, CEO, Vypr
The launch of Vypr Predict is an important milestone for Vypr. It is the result of years of development, guided by a simple question: how can brands make better product decisions in a world where margins are tight, competition is intense, and consumer behaviour shifts overnight?
Why now matters
The stakes for businesses have rarely been higher. Across global markets, the cost of getting a decision wrong can be significant, not only financially but also in terms of brand trust. Traditional approaches to research, while valuable, often look backwards and move too slowly for the pace of change we now face.
What is needed is foresight. Brands require intelligence that is not only reliable but also fast enough to guide decisions in real time and nuanced enough to capture the complexity of modern consumers.
Moving faster with confidence
This is the principle behind Vypr Predict. It reflects the idea that insight is only powerful when it leads to action, and action must happen at the speed of the market. Predict brings together the rigour of high-quality research with the power of AI, giving teams the clarity to act decisively while minimising risk.
By turning data into foresight, brands can focus less on correcting mistakes after the fact and more on confidently shaping what comes next.
Product Intelligence as a way forward
Traditional research looks backwards. It explains what happened and sometimes why. Product Intelligence looks ahead, and that is what Vypr Predict is all about.
Where a single insight might explain one reaction or event, Product Intelligence connects the dots to form a bigger picture. That bigger picture is what gives businesses foresight, helping them anticipate change and prepare for what comes next. It also helps brands stay ahead of the competition and stand out in crowded categories. Most competitors rely on rear-view research that quickly becomes stale, limiting agility and slowing innovation. Predict enables businesses to move faster, remain agile, and innovate at speed.
This is the foundation of Vypr Predict. It enables teams to accurately understand consumer behaviour, act decisively with clarity, and accelerate the creation of products that succeed.
In short, Product Intelligence turns insight into action and action into impact. Predict takes this further by turning insight into foresight, giving brands the confidence to act at speed and with accuracy.
Looking ahead
I am proud of the work our team has done to bring this platform to life and grateful to our customers who have helped shape its direction. This is not just a launch, but a marker of where the industry is heading: towards intelligence that is faster, more reliable, and ultimately more useful in building products that resonate with consumers worldwide.
This is an important step forward, and it is only the beginning.