Vypr and Data Quality: Representativeness

Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology. In this second article of our data quality series at Vypr, we delve into the importance of Representativeness. This critical component is essential to ensure the highest sample and data quality standards, providing reliable and […]

Vypr and Data Quality: Methodology

Welcome to the first article in a 5-part series on all things data quality here at Vypr. We appreciate that you may be concerned about Data quality, and you’re not alone. According to a recent GRIT report on the importance of Data Quality,  poor sample quality is ‘plaguing’ the insights industry. Here at Vypr, we […]