Growing a Successful Challenger Brand – Innovate Podcast
Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the sixth episode, our host Vypr Founder Ben Davies was joined by Mike & Joe Hill, founders of One Planet Pizza, who discussed […]
News: Vypr raises additional £3.4m to scale its product intelligence platform
Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners. We look forward to continuing our ambitious growth plans, to further enhance our platform and build out our world-class team, ensuring our clients make better decisions, to deliver winning products. […]
Halloween 2022 – Consumer Insight
Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers – read […]
Case study: How Vypr can help in the Cost of Living crisis
With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show how Vypr can be used to keep abreast of consumer attitudes and the impact of price rises as a result of the cost of living crisis. We decided to choose […]
Product Innovation in Retail with Neil Nugent – Innovate Podcast
Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fifth episode, our host Vypr Founder Ben Davies was joined by Panku Foods Founder, Neil Nugent. Ben and Neil discussed […]
Product Innovation with April Preston – Innovate Podcast
Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fourth episode, our host Vypr Founder Ben Davies was joined by Holland & Barrett Global Product Director, April […]
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the third episode, our host Vypr Founder Ben Davies was joined by Iceland Head of Product Development, […]
Applying Science to Innovation – Innovate Podcast with Richard Shotton
Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the second episode, our host Vypr Founder Ben Davies was joined by Author of Bestseller ‘The Choice Factory’, Richard Shotton. Ben […]
Making Innovation Successful with Emma Beale from Waitrose
Making Innovation Successful – The Innovate Podcast with Emma Beale The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the first episode, our host Vypr Founder Ben Davies was joined by Waitrose Head of Product Innovation, Emma Beale. Ben and […]
Cost of Living Impact on Consumer Behaviour – July 2022
State of the Nation – July 2022 Cost of Living Consumer Impact Introduction Costs of living are constantly rising, and consumers are having to adapt and rapidly change behaviour in many aspects of their lives. With increasing concerns about the situation, we’ve compiled this report to help stakeholders in multiple industries understand what these behaviour […]