Blogs

Blog

Consumer Insights

What are Consumer Insights & Why are They Important?

Every business striving to grow and dominate its target market is competing fiercely for consumers’ attention. But grabbing attention and... Read more

Blog

Consumer Behaviour Trends

Emerging Consumer Behaviour Trends: Summer 2025

From gut health and GLP-1s to dopamine decor and TikTok Shop, Vypr’s latest Emerging Trends report reveals how consumers are... Read more

Blog

Product Development

A Guide to New Product Development Research

Creating a winning product isn’t about guesswork. Many new products fail after launch because they were built on internal assumptions... Read more

Blog

Product Concept Testing

7 Steps to Successful New Product Concept Testing

With around 95% of new products failing, validating your idea before a product launch isn’t a luxury; it’s essential. New... Read more

Blog

Product Development

8-Step Guide to the New Product Development Process

Creating a product that resonates with consumers requires more than guesswork. It takes structure, insight and a process that adapts... Read more

Blog

product intelligence

Why Is Product Packaging Important & How Can It Boost Profitability?

Packaging is more than a container, it’s a brand experience, an essential marketing tool and a profit driver. Whether launching... Read more

Blog

Consumer Trends

Consumer Trends 2025 — What Consumers Want & Why It Matters More Than Ever

In the face of economic volatility and ongoing supply chain pressure, global consumers are tightening their wallets, while brands face... Read more

Blog

product intelligence

What is a Consumer Panel & What Are Its Benefits?

Understanding what a consumer panel is and how it can help you grow your business is essential. Whether you’re marketing... Read more

Blog

product intelligence

What is Customer Centricity & Why is it Important?

Customer centricity is a powerful business strategy that puts customer needs at the heart of decision-making. Prioritising the customer experience... Read more

Blog

product intelligence

The Pros and Cons of Qualitative and Quantitative Research

Research plays a vital role in collecting and analysing data to better understand human behaviour. Two primary methods are qualitative... Read more