Welcome to the first article in a 5-part series on all things data quality here at Vypr.  We appreciate that you may be concerned about Data quality, and you’re not alone. According to a recent GRIT report on the importance of Data Quality,  poor sample quality is ‘plaguing’ the insights industry.  When you speak to your audience, they need to be relevant, credible and real. […]

This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on multiple retail sectors – with purchases made for gifting spouses, partners, and even friends. We wanted to find out key consumer opinions and behaviours around the day this year, and so we ran some research […]

Written by William Knight, Principal Strategic Consultant, Alcohol Industry Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising products in this industry, you’ll need to make smart decisions to thrive. Though there’s a lot happening, it’s an exciting time for the industry – these changing behaviours bring about […]

Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time – these changes bring about many opportunities for success and growth. Read on to discover some of the top opportunities currently seen in the industry.  1 – Healthy Eating Consumers are becoming more conscious of […]

A popular trend this month is Dry January – where people in the UK are challenged to go alcohol-free for the whole month. Many new drink products have been launched this month, as companies innovate to meet the increasing consumer demand for alcohol-free drinks. To find out more about how many people are taking part in Dry […]

Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and we ran some consumer research to find out how the nation is behaving.* *Not how well they’re behaving, that’s Santa’s job. Read the summary below! Christmas Shopping Behaviour We ran research from October to December […]

It’s the FIFA men’s World Cup! This year, the games are being held in Qatar during our winter. We wanted to find out how consumers are reacting – are they watching, and how do they feel about the event? Read on for our research summary! Are Consumers Watching the World Cup this year? 42% of […]

The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the seventh episode, our host Ben Davies, Founder of Vypr, was joined by Indy Kaur, Founder and CEO of Plant Futures, who […]

Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the sixth episode, our host Vypr Founder Ben Davies was joined by Mike & Joe Hill, founders of One Planet Pizza, who discussed […]