Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers – read […]

With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show how Vypr can be used to keep abreast of consumer attitudes and the impact of price rises as a result of the cost of living crisis. We decided to choose […]

Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fifth episode, our host Vypr Founder Ben Davies was joined by Panku Foods Founder, Neil Nugent. Ben and Neil discussed […]

Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fourth episode, our host Vypr Founder Ben Davies was joined by Holland & Barrett Global Product Director, April […]

Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the third episode, our host Vypr Founder Ben Davies was joined by Iceland Head of Product Development, […]

Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the second episode, our host Vypr Founder Ben Davies was joined by Author of Bestseller ‘The Choice Factory’, Richard Shotton. Ben […]

Making Innovation Successful – The Innovate Podcast with Emma Beale The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the first episode, our host Vypr Founder Ben Davies was joined by Waitrose Head of Product Innovation, Emma Beale. Ben and […]

Written by William Knight, Principal Strategic Consultant, Alcohol Industry  Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising products in this industry, you’ll need to make smart decisions to thrive. Though there’s a lot happening, it’s an exciting time for the industry – these changing behaviours bring about […]

Led by Tasmin Sibbald, Client and Operations Director This month Vypr’s Client & Operations Director Tasmin Sibbald interviews Richard Shotton. Richard is Vypr’s Behavioural Science advisor, and author of bestseller ‘The Choice Factory‘, which explains how behavioural science can solve business challenges. In 2021 he was made an honorary fellow of the IPA and an […]