Blogs

Blog

product intelligence

Qualitative vs quantitative consumer data in product intelligence

Product intelligence relies upon accurate customer data analysis to improve product development cycles and increase consumer satisfaction. The type of... Read more

Blog

product intelligence

What is representative data in product intelligence?

Actionable insights let you make better product decisions to increase your business ROI. However, to collect reliable data, you need... Read more

Blog

product intelligence

How to improve customer experience (CX) with product intelligence

Product intelligence provides valuable information about a customer’s experience with a specific brand or product. You can leverage this information... Read more

Blog

Product Development

Understanding System 1 vs System 2 thinking for product development

Gain a deeper understanding of consumer behaviour and decision-making processes based on system 1 and system 2 thinking. Design better... Read more

Blog

product intelligence

The Importance of Product Intelligence in the Product Development Process

Robust intelligence data allows you to optimise your product development process. It enables you to test product concepts at every... Read more

Blog

Product Development, product intelligence

New product development vs Existing products: How product intelligence can help

Product intelligence solutions empower design teams and product managers to improve upon existing products and create better end products. Unleash... Read more

Blog

Market Research Intelligence, product intelligence

Product intelligence vs Market research intelligence – What’s the difference?

Product intelligence and market research are both crucial to making expertly informed business decisions. But what’s the difference? Discover the... Read more

Blog

behavioural science

The importance of behavioural science for product development

Consumer behaviour does not always follow a logical or rational thought process. This unpredictability makes it difficult to ensure product... Read more

Blog

data reliability

What is data reliability in product intelligence?

Consumer data is the foundation of any product intelligence tool. However, data quality plays a major role in influencing the... Read more

Blog

What is Product Intelligence?

Understanding what product intelligence is and how it works is key to improving your product development processes. These insights enable... Read more