Blogs

Blog

How to innovate to adapt to HFSS legislation

We previously summarised the upcoming HFSS legislation and discovered that they create a golden opportunity for innovation, so companies can get... Read more

Blog

The best way to navigate HFSS legislation

The Best Way to Navigate HFSS Legislation In our previous blog we summarised the upcoming HFSS legislation and recent changes... Read more

Blog

Behavioural Science: The role of qual in robust decision-making

Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B... Read more

Blog

Where do HFSS restrictions currently stand?

Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose... Read more

Blog

A more cost-effective route to consumer insight

The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing... Read more

Blog

Behavioural science: The power of split tests

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where... Read more

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Behavioural science: The power of the single steer

Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology... Read more

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What’s trending in 2022 for the frozen snack industry?

Written by James Rooney, Business Development Manager It should come as no surprise that the demand for frozen snacks, along... Read more

Blog

The importance of behavioural science to product development

What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the... Read more

Blog

Why innovation needs to change, for the future

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard... Read more