More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and review process. What’s the main

Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted in product development. This is

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of

Naturelly is a challenger brand in the healthy kids snacks category. Their mission was to make a new snack product for children that is both

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the

Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom of what our investment in

The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and environmental issues within the UK

Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is

The latest from mainstream fragrance brand Thierry Mugler is a line of perfume brushes that are used to paint a scented gel on your pulse

The pressure on Consumer Goods retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in, all inevitably