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product intelligence

What is a Consumer Panel & What Are Its Benefits?

Understanding what a consumer panel is and how it can help you grow your business is essential. Whether you’re marketing... Read more

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product intelligence

What is Customer Centricity & Why is it Important?

Customer centricity is a powerful business strategy that puts customer needs at the heart of decision-making. Prioritising the customer experience... Read more

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product intelligence

The Pros and Cons of Qualitative and Quantitative Research

Research plays a vital role in collecting and analysing data to better understand human behaviour. Two primary methods are qualitative... Read more

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product intelligence

Achieving B Corp Certification Using Product Intelligence

Achieving B Corp certification is a significant milestone for businesses striving to balance purpose and profit. Want to learn more... Read more

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product intelligence

Utilising Competitive Pricing Intelligence Using Product Intelligence

To stay ahead in today’s competitive market, businesses need strategic approaches to data-driven pricing decisions. Combining competitive pricing intelligence with... Read more

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product intelligence

How to Create an Ideal Customer Profile Using Product Intelligence

Understanding your target audience is crucial for refining marketing strategies and driving business growth. An Ideal Customer Profile (ICP) helps... Read more

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product intelligence

What is Agile Product Development & Why is It Important?

Businesses thrive on adaptability, and the agile process helps teams pivot with ease based on feedback. By following agile principles,... Read more

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product intelligence

Data-Driven Product Development using Product Intelligence

Traditional product design methods often fall short due to their limited scope, poor real-time data and subjectivity. This calls for... Read more

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product intelligence

The Importance of New Product Development (NPD)

New product development is deeply tied to the heart of innovation, fostering growth and securing a coveted position at the... Read more

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product intelligence

How Product Intelligence Can Benefit Your Category Team

Revolutionise the way your category team works by implementing product intelligence for data-driven decision-making.  Read on to learn more about... Read more