Resources.
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.
Consumer Christmas Behaviours 2022
Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and we ran some consumer research
Becoming an Effective Negotiator – Innovate Podcast
Becoming an Effective Negotiator – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with
Innovation in Private Label – Innovate Podcast
Innovation in Private Label – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with
Qatar World Cup 2022 – Consumer Insight
It’s the FIFA Mens World Cup! This year, the games are being held in Qatar during our winter. We wanted to find out how consumers
The Future of the Plant-Based Industry – Innovate Podcast
The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to
Case Study – Drunk Elephant: Vypr Adjusts Product Name to Match UK Preferences
Drunk Elephant is probably the world’s most-wanted skin care, according to Cult Beauty, one of the brand’s UK distributors. Launched in the US in 2013 by entrepreneur
Growing a Successful Challenger Brand – Innovate Podcast
Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate
News: Vypr raises additional £3.4m to scale its product intelligence platform
Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners.
Halloween 2022 – Consumer Insight
Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring