Resources
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.
Case Study – Drunk Elephant: Vypr Adjusts Product Name to Match UK Preferences
Drunk Elephant is probably the world’s most-wanted skin care, according to Cult Beauty, one of the brand’s UK distributors. Launched in the US in 2013 by entrepreneur
Growing a Successful Challenger Brand – Innovate Podcast
Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate
News: Vypr raises additional £3.4m to scale its product intelligence platform
Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners.
Halloween 2022 – Consumer Insight
Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring
Case study: How Vypr can help in the Cost of Living crisis
With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show
Product Innovation in Retail with Neil Nugent – Innovate Podcast
Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how
Product Innovation with April Preston – Innovate Podcast
Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts,
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG
Applying Science to Innovation – Innovate Podcast with Richard Shotton
Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how
