Resources.
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.

Case study: How Vypr can help in the Cost of Living crisis
With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show

Product Innovation in Retail with Neil Nugent – Innovate Podcast
Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how

Product Innovation with April Preston – Innovate Podcast
Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts,

Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox
Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG

Applying Science to Innovation – Innovate Podcast with Richard Shotton
Applying Science to Innovation – Innovate Podcast with Richard Shotton The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how

Making Innovation Successful with Emma Beale from Waitrose
Making Innovation Successful – The Innovate Podcast with Emma Beale The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how

Cost of Living Impact on Consumer Behaviour – July 2022
State of the Nation – July 2022 Cost of Living Consumer Impact Introduction Costs of living are constantly rising, and consumers are having to adapt

4 Growing Trends in the Alcoholic Beverage Industry
Written by William Knight, Principal Strategic Consultant, Alcohol Industry Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising

Vypr Research Featured in Leading FMCG Publications
Vypr’s research was recently featured in leading publications of grocery and FMCG industry news. Our insights around upcoming HFSS (high fat, salt, and sugar) restrictions