Resources
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.
Where do HFSS Restrictions Currently Stand?
Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods
A More Cost-effective Route to Consumer Insight
The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing more rapidly than ever before.
Behavioural Science: The Power of Split Tests
Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where you can split your audience
Easter 2022 – Consumer Insight
Easter brings about a lot of traditions and consumer trends, and we wanted to find out what the UK is doing for the occasion this
Innovate 2.0 – Virtual Conference Highlights
At the recently held Innovate 2.0 Virtual Conference, we were joined by industry experts from Iceland, Waitrose, and more, to deliver a clear message for
Behavioural Science: The Power of the Single Steer
Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology in Behavioural Science. This flows
What’s Trending In 2022 For The Frozen Snack Industry?
Written by James Rooney, Business Development Manager It should come as no surprise that the demand for frozen snacks, along with other frozen foods,
The Importance of Behavioural Science to Product Development
What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the implications of this on product
Innovation 2.0 – The Future of Innovation
CPG innovation is currently lacking a crucial factor to success – intelligence. This continues to feed the consequences of wastage, a staggeringly low Return on
