Resources.
Here you’ll find all of our latest resources, from blogs, to whitepapers, to case studies.
The Importance of Behavioural Science to Product Development
What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the implications of this on product
Innovation 2.0 – The Future of Innovation
CPG innovation is currently lacking a crucial factor to success – intelligence. This continues to feed the consequences of wastage, a staggeringly low Return on
Vegan Fast Food – Consumer Insight
Recently, fast-food companies have been expanding their product offerings to include meat-alternatives, providing more options for those on Vegan and vegetarian diets. We wanted to
Why Innovation Needs to Change, for the Future
If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard way we innovate is unfit
Valentine’s Day 2022 – Consumer Insight
Valentine’s Day is here, and though it may invoke a lot of mixed opinions, there’s no denying the influence it has on multiple sectors. We
Vypr Featured in The Grocer
Vypr was recently featured in The Grocer, the leading publication of grocery retail and FMCG industry news in the UK. Our featured article explains why and
Dry January 2022 – Consumer Insight
A popular trend this month is Dry January – where people in the UK are challenged to go alcohol-free for the whole month. Many new drink products
Veganuary 2022 – Consumer Insight
January – a time many of us set resolutions and vow to take part in various challenges that pop up this time of year. One
Consumer Christmas Behaviours 2021
It’s Christmas time! Whether you’re looking forward to celebrating, or just a bit of time off, this festive time of year comes with some major