Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Delivering Product Intelligence in the United Kingdom
Vypr offers a solution to product intelligence in the United Kingdom. Access robust and actionable insights to help your business deliver winning products that sell and stick in the UK market.
The UK market
The UK consumer landscape is complex. There are both traditional and modern shopping behaviours being shaped by regional distinctions and an intricate multichannel retail environment.
British consumers are notably cost-conscious but are willing to pay premium prices for quality, particularly in business categories like groceries and experiences. The UK’s distinctive pub culture, passion for convenience food and growing appetite for international cuisine significantly influence spending patterns. We’ve also noticed a marked North-South divide in purchasing power and preferences.
The United Kingdom’s market is characterised by a highly competitive grocery sector. It is dominated by the ‘Big Four’ supermarkets, a robust loyalty programme culture and a strong correlation between weather patterns and consumer behaviour. There has been an increase in the popularity of discount retailers like Aldi and Lidl. Their rise has permanently altered shopping habits, while concerns about the cost-of-living crisis have accelerated the adoption of private-label products.
These interconnected factors create a unique trading environment. Success depends on understanding national trends and distinct regional preferences of markets in England, Scotland, Wales, and Northern Ireland.
- Capital: London
- Currency: £ (GBP)
- Population: 69,100,000
- Primary language: English (English)
- GDP growth: 0.5%
- Inflation rate: 1.7%
- Total MR spend: $12.4bn (rank #2)
- MR spend per capita: $163
How can we help?
Vypr’s powerful platform integrates directly with a large and diverse proprietary community in the UK to reflect the nation’s distinct regional and demographic diversity. This empowers you to focus your development process on British consumers’ preferences and expectations with confidence.
You can make data-driven, informed decisions backed by reliable research strategies. By directly engaging with local consumers, you gain precise insight into what resonates across different regions and demographic groups.
Our market intelligence solutions streamline your development process by providing swift, cost-effective data analytics specific to the United Kingdom’s market. You can develop a deeper understanding of your target market, whether you’re catering to urban professionals in London, families in the Midlands or value-conscious shoppers in Scotland.
Our actionable intelligence platform helps you navigate the nuances of British consumer behaviour with efficiency. From their growing preference for sustainable packaging to their increasing demand for convenient meal solutions, you’ll boost brand health with a deeper understanding of your audience. Understanding these regional and demographic trends is crucial to the success of leading companies in the UK’s sophisticated retail landscape.
Precision targeting to find the right audience
We have extensive data sources to support various consumer targeting capabilities that reflect the nation’s diverse demographic landscape. Our proprietary panel grants you access to previously hard-to-reach British target audiences, from city residents to rural communities across all four nations of the United Kingdom.
Our Public Demographics feature allows you to tailor your research to diverse population segments across England, Scotland, Wales, and Northern Ireland. As such, you can focus on attributes unique to specific consumers for more nuanced targeting.
This includes category or brand purchasers in the United Kingdom’s market, retailer-specific shoppers and segmentation by custom criteria such as the following:
- Statements based on attitudes relevant to local values (e.g. sustainability consciousness or preference for British-made products)
- Purchase frequency (light, medium or heavy)
- Lifestyle choices (e.g. pub-goers, football supporters or high street shoppers)
With a tailored approach, you can connect with the audiences that matter — Londoner customers, Manchester families, commuter-belt households in the Southeast or smart-savers in Glasgow.
Vypr will work closely with you to determine and optimise your private Demographics. This helps you find a solution to improving the effectiveness of your consumer profiling, research, development and marketing strategies.
“Vypr allows us to resolve internal arguments really quickly and get a really good insight into what consumers think about our pack designs.”
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Blended methodologies that deliver robust outputs
Our comprehensive research approach combines the best of qualitative and quantitative analysis methods. We use both comparative and monadic testing capabilities. This integrated methodology uncovers detailed patterns in British consumer thinking, choices, and shopping behaviour.
From testing early-stage concepts to refining packaging designs, our systematic approach ensures consistently reliable results in agile product ideation.
With reliable data, product developers and marketing teams can confidently move their performance forward, knowing that they are making better decisions grounded in genuine UK consumer understanding. Our actionable consumer insights are trusted across the retail spectrum, supporting launches in major multiples like Sainsbury’s to independent high street stores.
We’ve built our research intelligence platform on established behavioural science principles.
Our innovative Steers (a proprietary questioning technique) capture consumers’ genuine, unconscious reactions — the quick, intuitive responses that drive real-world purchasing decisions.
By understanding these authentic consumer reactions, our market intelligence helps brands connect with British shoppers’ valid preferences. We bring you valuable insights whether you need to understand the appeal of premium ready meals in Home Counties supermarkets or the value positioning of Northern discount stores.
Our consumer insights reveal how shopping behaviour varies across different regions and retail environments in the United Kingdom. This detailed understanding of local market dynamics ensures that your products resonate with their target audience wherever they’re sold.
How does it work?
Our experienced team of market research specialists and FMCG industry experts designs and implements methodologically sound approaches tailored to your objectives. The focus is on delivering robust, consumer-driven insights — making us a valued market intelligence partner for brands and businesses seeking to understand complex markets.
We believe that exceptional research starts with exceptional respondents. As such, we’ve developed and nurtured high-quality proprietary communities over many years. These carefully managed panels enable us to deliver precisely targeted research with outstanding data reliability. This ensures that the companies we work with receive insights they can trust to drive critical business decisions.
Our steps to finding actionable insights
Here’s a look at the typical process we follow to gather data.
Step 1
By combining cutting-edge technology with deep research expertise and meticulous attention to detail, our product intelligence platform consistently delivers exceptional insights for our clients.
Our experienced Customer Support Team works closely with you to understand your unique challenges and objectives, developing precisely targeted research strategies that align with your business goals.
We offer comparative testing to evaluate competing concepts, monadic testing for detailed individual product assessment, sophisticated sentiment analysis to understand emotional responses and authentic consumer video feedback. Our versatile methodology suite can be tailored to access the specific insights you need to unlock growth and development opportunities in your business.
Step 2
Vypr’s sophisticated targeting capabilities now extend throughout the UK and key international markets. This expanded reach enables our clients to conduct precise and targeted research that delivers actionable insights from specific consumer groups wherever they are located.
What sets us apart from other platforms is our advanced audience segmentation technology. Through our unique Private Demographics system, we can apply custom attributes to our respondent base, creating highly specific audience segments.
This proprietary approach to targeting and filtering ensures exceptionally reliable data collection. Allowing our clients access to the consumer groups they need to understand.
Our streamlined research process means that once your questions (we call them Steers) are live, your target audience will provide rapid responses. Here, we deliver valuable information and cost-effective insights in timeframes that support agile decision-making in your business.
Step 3
Your research findings are presented through a versatile reporting suite that combines explicit visual representations with detailed data analytics tables. This ensures that you stay ahead with insights and solutions that are accessible and comprehensive. Our rigorous analysis provides the solid foundation you need for confident decision-making and marketing strategies that will place you above competitors.
Beyond standard reporting, our team offers expert support and in-depth analytical aid when digging deeper. We excel at helping clients move from raw data to practical action, transforming research findings into clear, efficient strategic recommendations.
Discover how your brand can leverage Vypr’s international research capabilities in the UK to gather product intelligence and win in competition-driven industries.
We provide a streamlined approach that delivers rapid results without compromising on quality. Our product intelligence platform has flexible reporting systems that present findings in transparent, accessible formats that work for different organisational needs.
Most importantly, we understand that representative data is just the beginning. We provide ongoing support to help interpret results and transform insights into practical action plans. We’re committed to delivering resources that help you answer not just ‘What do the results show?’ but ‘What should we do about it?’
Vypr: Reliable insights for agile innovation & winning products
Vypr is the world’s leading product intelligence platform that enables businesses to understand changing consumer behaviour through fast, cost-effective consumer insights.
Our services allow customers to access robust product intelligence in the United Kingdom and other international markets. We can maintain depth by pairing this with our unique approach to targeting that drives innovation.
At Vypr, we also offer world-class customer support, behavioural science-backed methodologies and robust brand tracking to help you improve your business and product performance.
Worldwide consumer and market intelligence
We’re excited to be able to offer our customers a global product intelligence platform. At Vypr, we have been helping customers successfully access product intelligence in Europe for the last 5 years.
We find that most of our customers want to work with a single trusted market research agency that can service their requirements across multiple countries.
The expansion of our communities to include capability across more international markets underlines our ongoing commitment to investing in our customers’ success. Our international agenda will propel Vypr into 6 continents.