Blogs

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data reliability

What is data reliability in product intelligence?

Consumer data is the foundation of any product intelligence tool. However, data quality plays a major role in influencing the... Read more

Blog

What is product intelligence?

Understanding what product intelligence is and how it works is key to improving your product development processes. This enables you... Read more

Blog

product intelligence

How product intelligence can help increase ROI

Calculating whether you have a low or high return on investment (ROI) involves comparing your investment costs with the value... Read more

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Valentine’s Day insights 2024

This Valentine’s Day, the spotlight turns to an unexpected group leading the charge in romantic gestures and friendship celebrations: men... Read more

Blog

All the cleaning jobs we love to hate 

Vypr recently worked with Seep eco cleaning tools, to uncover our attitudes to cleaning our homes now the big spring clean is... Read more

Blog, News

Vypr launches charity partnership with FareShare Greater Manchester

We are proud to announce that Vypr has partnered with FareShare Greater Manchester as our 2024 charity. Colleagues voted to... Read more

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Three innovative ways to use VyPops

VyPops are video questions (‘steers’) that allow consumers to respond with video to any given question. With every VyPop steer you will receive 15 high quality moderated videoresponses. But... Read more

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Waitrose Inspire:Live trends event

Vypr last week were invited to present at the third annual Waitrose Inspire:Live event, and the first in-person event since... Read more

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Data quality – leveraging our community expertise

The final article in our series on Data quality, we look at the background of our Community team and how they... Read more

Blog

Five trends in plant-based foods in 2024

The plant-based food industry has experienced significant growth in recent years. This has been driven by the increasing awareness amongst consumers about the environmental and... Read more