Blogs

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Product Concept Testing

7 Steps to Successful New Product Concept Testing

With around 95% of new products failing, validating your idea before a product launch isn’t a luxury; it’s essential. New... Read more

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Product Development

8-Step Guide to the New Product Development Process

Creating a product that resonates with consumers requires more than guesswork. It takes structure, insight and a process that adapts... Read more

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product intelligence

Why Is Product Packaging Important & How Can It Boost Profitability?

Packaging is more than a container; it’s a brand experience, an essential marketing tool and a profit driver. Whether launching... Read more

Blog

Consumer Trends

Consumer Trends 2025 — What Consumers Want & Why It Matters More Than Ever

In the face of economic volatility and ongoing supply chain pressure, global consumers are tightening their wallets, while brands face... Read more

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product intelligence

What is a Consumer Panel & What Are Its Benefits?

Understanding what a consumer panel is and how it can help you grow your business is essential. Whether you’re marketing... Read more

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product intelligence

What is Customer Centricity & Why is it Important?

Customer centricity is a powerful business strategy that puts customer needs at the heart of decision-making. Prioritising the customer experience... Read more

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product intelligence

The Pros and Cons of Qualitative and Quantitative Research

Research plays a vital role in collecting and analysing data to better understand human behaviour. Two primary methods are qualitative... Read more

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product intelligence

Achieving B Corp Certification Using Product Intelligence

Achieving B Corp certification is a significant milestone for businesses striving to balance purpose and profit. Want to learn more... Read more

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product intelligence

Utilising Competitive Pricing Intelligence Using Product Intelligence

To stay ahead in today’s competitive market, businesses need strategic approaches to data-driven pricing decisions. Combining competitive pricing intelligence with... Read more

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product intelligence

How to Create an Ideal Customer Profile Using Product Intelligence

Understanding your target audience is crucial for refining marketing strategies and driving business growth. An Ideal Customer Profile (ICP) helps... Read more