Blogs

Written by William Knight, Principal Strategic Consultant, Alcohol Industry  Fast shifting consumer behaviour is driving change in the alcoholic drinks industry. If you’re developing or optimising products in this industry, you’ll need to make smart decisions to thrive. Though there’s a lot happening, it’s an exciting time for the industry – these changing behaviours bring about […]

Led by Tasmin Sibbald, Client and Operations Director This month Vypr’s Client & Operations Director Tasmin Sibbald interviews Richard Shotton. Richard is Vypr’s Behavioural Science advisor, and author of bestseller ‘The Choice Factory‘, which explains how behavioural science can solve business challenges. In 2021 he was made an honorary fellow of the IPA and an […]

The Best Way to Navigate HFSS Legislation In our previous blog we summarised the upcoming HFSS legislation and recent changes to it, but what’s the best way to navigate these restrictions? This article takes you through factors to consider, and also how the legislation brings about a golden opportunity for innovation. The Best Way to […]

Written by Vypr Founder, Ben Davies Continuous Discovery Applied to Product Innovation Consumer insight is essential to successful product innovation, but only if obtained in a frequent manner throughout the NPD process, instead of only in a one-off fashion at the beginning or end. But how can we apply consumer insight in a bite size, […]

Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B testing (the ‘Split By’ steers), which is at the heart of the robust Vypr methodology.  This month I want to explore the role that Qual research can play when peppered into the testing mix. At […]

Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods high in fat, salt and sugar (HFSS) from October 2022. As of May 2022, there have been some changes to the restrictions due to objections in the face of the […]

The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing more rapidly than ever before. A more cost-effective route to consumer insight, than other more expensive and traditional methods Written by Sam Gilding, Sales and Marketing Director The cost of inflation is at a 30-year […]

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where you can split your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one […]