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Blogs

All the latest blog posts and updates from Vypr.

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Sample Size vs. Sample Excellence: what really drives reliable insights 

It’s tempting to think that the larger the sample size, the better. Surely a bigger sample means more accurate data?... Read more
how vypr's video steers make consumer research more human

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How Vypr’s Video Steers Make Consumer Research More Human 

In today’s fast-paced, data-driven world, businesses often lose sight of the people behind the numbers.  While text-based surveys capture crucial... Read more
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Why Data Quality in Market Research Matters More Than Ever 

With more surveys, panels and instant feedback from consumers, ensuring data quality in market research is as robust as possible has never... Read more
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How Product Intelligence Enables Continuous Product Discovery

Written by Vypr Founder, Ben Davies Continuous Discovery Process Applied to Product Innovation Consumer insights are essential to successful product... Read more
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CPG Product Development

The consumer packaged goods (CPG) industry moves at lightning speed. Brands must constantly adapt to shifting consumer preferences and evolving... Read more
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Why Speed Matters in Product Intelligence And How Vypr Predict Delivers It

Bringing a new product to market has never been more complex. Consumer preferences shift overnight, competitors launch at pace, and... Read more
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Speed vs Reliability in Product Insight — Do You Have to Choose? 

In today’s fast-moving world, it can feel like you’re forced to choose between delivering at pace and getting products right... Read more
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Why We Built VySafe: A Better Standard for Data Quality

By Tasmin Sibbald, Chief Operating Officer at Vypr At Vypr, data quality has always been at the heart of everything... Read more
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Vypr’s Net Promoter Score Reaches 64

Vypr’s net promoter score (NPS) increased from 60 in 2024 to 64 in 2025. We’re incredibly proud of this, and... Read more
HFSS Regulations 2025 Consumer Trends Shaping Food featured image

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What Do The New HFSS Regulations Mean For The Food Industry?

From the 1st of October, the government’s new regulations on high in fat, salt or sugar (HFSS) products in England come... Read more
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