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Blogs

All the latest blog posts and updates from Vypr.

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Blog

Why Data Quality in Market Research Matters More Than Ever 

With more surveys, panels and instant feedback from consumers, ensuring data quality in market research is as robust as possible has never... Read more
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Blog

How Product Intelligence Enables Continuous Product Discovery

Written by Vypr Founder, Ben Davies Continuous Discovery Process Applied to Product Innovation Consumer insights are essential to successful product... Read more
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CPG Product Development

The consumer packaged goods (CPG) industry moves at lightning speed. Brands must constantly adapt to shifting consumer preferences and evolving... Read more
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product intelligence

Why Speed Matters in Product Intelligence And How Vypr Predict Delivers It

Bringing a new product to market has never been more complex. Consumer preferences shift overnight, competitors launch at pace, and... Read more
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Speed vs Reliability in Product Insight — Do You Have to Choose? 

In today’s fast-moving world, it can feel like you’re forced to choose between delivering at pace and getting products right... Read more
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Why We Built VySafe: A Better Standard for Data Quality

By Tasmin Sibbald, Chief Operating Officer at Vypr At Vypr, data quality has always been at the heart of everything... Read more
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Vypr’s Net Promoter Score Reaches 64

Vypr’s net promoter score (NPS) increased from 60 in 2024 to 64 in 2025. We’re incredibly proud of this, and... Read more
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What Do The New HFSS Regulations Mean For The Food Industry?

From the 1st of October, the government’s new regulations on high in fat, salt or sugar (HFSS) products in England come... Read more
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product intelligence

How Product Intelligence Drives Product Design and Packaging for the International Market

When entering international markets, product packaging is more than just a container. It communicates the brand’s value and product benefits,... Read more
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product intelligence

Agile Retail Market Research Through Product Intelligence

Retailers need to move faster than ever to keep up with shifting consumer behaviour and rising expectations. Conducting retail market... Read more
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