VyPops are video questions (‘steers’) that allow consumers to respond with video to any given question. With every VyPop steer you will receive 15 high quality moderated videoresponses. But let’s be honest, being able to ask ‘anything’ can be quite daunting when you want to get the best insight.  This article explores three innovative ways you can use VyPops. Let’s take a look. 1. Ask the consumer to show you something Example […]

The final article in our series on Data quality, we look at the background of our Community team and how they can leverage their combined 70+ years of experience in building and managing panels globally. This completes our quality series, with the final pillar of ‘The Right Team.’ At Vypr we ensure that the insight you use is as […]

The plant-based food industry has experienced significant growth in recent years. This has been driven by the increasing awareness amongst consumers about the environmental and health benefits of reducing their consumption of animal products. However, despite this rapid growth, it is important to acknowledge that not all vegan brands have thrived in the market. The article in The Grocer: The death of vegan brands […]

The energy drinks market has experienced significant growth in recent years, driven by the increasing demand for these types of products. This trend has been particularly pronounced in the UK, with energy drinks becoming one of the fastest-growing soft drinks categories. Read on to discover potential growth and opportunities for companies aiming to grow their share in the […]

We’re excited to announce that Vypr has officially moved into a new 50-seater office in the heart of Manchester. This major milestone highlights our incredible journey over the past ten years, from our founder Ben’s kitchen table to a market leading business. Our amazing team and customers have made this possible, and we look forward to an exciting […]

In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use is as robust and reliable as possible by concentrating on the 5 quality pillars below.  In this article, we delve into the reliability of responses from our community, discussing a few of the tactics that we […]

Welcome to the third article in our series on Vypr’s data quality. Vypr ensures that the insight you use is as robust and reliable as possible by focusing on 5 quality pillars, namely our methodology, panel representativeness, engaged community, reliable responses, and having a team of experts in place.  This article explores how we measure our community’s interaction with the Vypr app […]

Another Easter has come and gone. This time of year holds different meanings for many, some religious and some to enjoy sweet treats! There’s no denying the impact, particularly in food retail with a Sunday roast, snacks and treats, and flowers. We wanted to find out key consumer opinions and behaviours around this period, so […]

Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology.  In this second article of our data quality series at Vypr, we delve into the importance of Representativeness. This critical component is essential to ensure the highest sample and data quality standards, providing reliable and trusted consumer intelligence. At Vypr, our panel […]

Welcome to the first article in a 5-part series on all things data quality here at Vypr.  We appreciate that you may be concerned about Data quality, and you’re not alone. According to a recent GRIT report on the importance of Data Quality,  poor sample quality is ‘plaguing’ the insights industry.  When you speak to your audience, they need to be relevant, credible and real. […]