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Blogs

All the latest blog posts and updates from Vypr.

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Blog

Vypr’s Net Promoter Score Reaches 64

Vypr’s net promoter score (NPS) increased from 60 in 2024 to 64 in 2025. We’re incredibly proud of this, and... Read more
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Blog

What Do The New HFSS Regulations Mean For The Food Industry?

From the 1st of October, the government’s new regulations on high in fat, salt or sugar (HFSS) products in England come... Read more
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How Product Intelligence Drives Product Design and Packaging for the International Market

When entering international markets, product packaging is more than just a container. It communicates the brand’s value and product benefits,... Read more
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product intelligence

Agile Retail Market Research Through Product Intelligence

Retailers need to move faster than ever to keep up with shifting consumer behaviour and rising expectations. Conducting retail market... Read more
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product intelligence

Cosmetic & Beauty Industry Market Research Powered by Product Intelligence

The beauty industry is one of the fastest-growing consumer markets, driven by evolving beauty trends and innovative cosmetic products. With... Read more
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Product Development

New Product Development in the FMCG Industry

New product development (NPD) presents both opportunities and challenges for brands seeking growth. NPD in the fast-moving consumer goods (FMCG)... Read more
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Creating the future with Vypr Predict: Why Vypr’s new product launch matters now more than ever

By Chris Williams, CEO, Vypr  The launch of Vypr Predict is an important milestone for Vypr. It is the result... Read more
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International Market Research

How to Effectively Conduct International Market Research

Global markets evolve rapidly, often shifting overnight. For companies pursuing growth, conducting international market research is essential for understanding consumer... Read more
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Consumer Insights

What are Consumer Insights & Why are They Important?

Every business striving to grow and dominate its target market is competing fiercely for consumers’ attention. But grabbing attention and... Read more
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Consumer Behaviour Trends

Emerging Consumer Behaviour Trends: Summer 2025

From gut health and GLP-1s to dopamine decor and TikTok Shop, Vypr’s latest Emerging Trends report reveals how consumers are... Read more
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