Vypr and Data Quality: Leveraging our Community Expertise
The final article in our series on Data quality, we look at the background of our Community team and how they can leverage their combined 70+ years of experience in building and managing panels globally. This completes our quality series, with the final pillar of ‘The Right Team.’ At Vypr we ensure that the insight […]
Vypr and Data Quality: Reliable Responses
In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use is as robust and reliable as possible by concentrating on the 5 quality pillars below. In this article, we delve into the reliability of responses from our community, discussing a few of the tactics that […]
Vypr and Data Quality: Engaged Community
Welcome to the third article in our series on Vypr’s data quality. Vypr ensures that the insight you use is as robust and reliable as possible by focusing on 5 quality pillars, namely our methodology, panel representativeness, engaged community, reliable responses, and having a team of experts in place. This article explores how we measure […]
Easter 2023 – Consumer Behaviours
Another Easter has come and gone. This time of year holds different meanings for many, some religious and some to enjoy sweet treats! There’s no denying the impact, particularly in food retail with a Sunday roast, snacks and treats, and flowers. We wanted to find out key consumer opinions and behaviours around this period, so […]
Vypr and Data Quality: Representativeness
Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology. In this second article of our data quality series at Vypr, we delve into the importance of Representativeness. This critical component is essential to ensure the highest sample and data quality standards, providing reliable and […]
Vypr and Data Quality: Methodology
Welcome to the first article in a 5-part series on all things data quality here at Vypr. We appreciate that you may be concerned about Data quality, and you’re not alone. According to a recent GRIT report on the importance of Data Quality, poor sample quality is ‘plaguing’ the insights industry. Here at Vypr, we […]
Valentine’s Day 2023 – Consumer Behaviours
Valentine’s Day is here! This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on multiple retail sectors – with purchases made for gifting spouses, partners, and even friends. We wanted to find out key consumer opinions and behaviours around the day this year, and so […]
Consumer Insight – Dry January & Veganuary 2023
January is a new start for many, a time of personal pledges and promises. Two popular challenges that make the most of this time to encourage new habits are Dry January and Veganuary. Dry Jan challenges people to go alcohol-free for the whole month, and Veganuary challenges them to eat only vegan foods. This month, […]
4 Growing Opportunities in the Alcoholic Drinks Industry in 2023
Shifting consumer behaviour is driving change in the Alcoholic Drinks industry, and companies need to make smart decisions to ensure they thrive in this environment. Though there’s a lot happening, it’s an exciting time. Read on to discover some of the top opportunities currently seen in the industry. 1 – Premium Ranges Appealing to […]
5 Opportunities Growing within the Food Industry in 2023
Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time – these changes bring about many opportunities for success and growth. Read on to discover some of the top opportunities currently seen in the industry. 1 – Healthy Eating Consumers are becoming more conscious […]
