Innovation in Private Label – Innovate Podcast

Innovation in Private Label – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the eighth episode, our host Ben Davies, Founder of Vypr, was joined by International Private Label Consult (IPLC) Partner, Paul Stainton. Having had extensive […]

Qatar World Cup 2022 – Consumer Insight

It’s the FIFA Mens World Cup! This year, the games are being held in Qatar during our winter. We wanted to find out how consumers are reacting – are they watching, and how do they feel about the event? Read on for our research summary! Are Consumers Watching the World Cup this year? 42% of […]

The Future of the Plant-Based Industry – Innovate Podcast

The Future of the Plant-Based Industry – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the seventh episode, our host Ben Davies, Founder of Vypr, was joined by Indy Kaur, Founder and CEO of Plant Futures, who […]

Growing a Successful Challenger Brand – Innovate Podcast

Growing a Successful Challenger Brand – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the sixth episode, our host Vypr Founder Ben Davies was joined by Mike & Joe Hill, founders of One Planet Pizza, who discussed […]

News: Vypr raises additional £3.4m to scale its product intelligence platform

Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners. We look forward to continuing our ambitious growth plans, to further enhance our platform and build out our world-class team, ensuring our clients make better decisions, to deliver winning products. […]

Halloween 2022 – Consumer Insight

Halloween is here! When visiting a supermarket in October, you’ll find Halloween costumes (near the Christmas decorations), sweets, and even spooky-themed foods. There’s no ignoring the traditions this festival brings, and we wanted to find out what the UK is doing for the occasion this year, by asking the Vypr community of consumers – read […]

Case study: How Vypr can help in the Cost of Living crisis

With the announcement of inflation increasing to 10.1%, inflation is at a 40-year high in the UK, we thought it would be useful to show how Vypr can be used to keep abreast of consumer attitudes and the impact of price rises as a result of the cost of living crisis. We decided to choose […]

Product Innovation in Retail with Neil Nugent – Innovate Podcast

Product Innovation in Retail with Neil Nugent – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fifth episode, our host Vypr Founder Ben Davies was joined by Panku Foods Founder, Neil Nugent. Ben and Neil discussed […]

Product Innovation with April Preston – Innovate Podcast

Product Innovation with April Preston from Holland & Barrett – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the fourth episode, our host Vypr Founder Ben Davies was joined by Holland & Barrett Global Product Director, April […]

Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox

Keeping the Consumer at the Heart of Innovation – Innovate Podcast with David Lennox The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the third episode, our host Vypr Founder Ben Davies was joined by Iceland Head of Product Development, […]