Vypr and Data Quality: Representativeness
Welcome to the second article in our series on all things data quality at Vypr. Our previous article covered Methodology. In this second article of our data quality series at Vypr, we delve into the importance of Representativeness. This critical component is essential to ensure the highest sample and data quality standards, providing reliable and […]
Vypr and Data Quality: Methodology
Welcome to the first article in a 5-part series on all things data quality here at Vypr. We appreciate that you may be concerned about Data quality, and you’re not alone. According to a recent GRIT report on the importance of Data Quality, poor sample quality is ‘plaguing’ the insights industry. Here at Vypr, we […]
Valentine’s Day 2023 – Consumer Behaviours
Valentine’s Day is here! This holiday holds different meaning for many, but no matter the sentiments around it, there’s no denying the impact on multiple retail sectors – with purchases made for gifting spouses, partners, and even friends. We wanted to find out key consumer opinions and behaviours around the day this year, and so […]
Consumer Insight – Dry January & Veganuary 2023
January is a new start for many, a time of personal pledges and promises. Two popular challenges that make the most of this time to encourage new habits are Dry January and Veganuary. Dry Jan challenges people to go alcohol-free for the whole month, and Veganuary challenges them to eat only vegan foods. This month, […]
4 Growing Opportunities in the Alcoholic Drinks Industry in 2023
Shifting consumer behaviour is driving change in the Alcoholic Drinks industry, and companies need to make smart decisions to ensure they thrive in this environment. Though there’s a lot happening, it’s an exciting time. Read on to discover some of the top opportunities currently seen in the industry. 1 – Premium Ranges Appealing to […]
5 Opportunities Growing within the Food Industry in 2023
Fast shifting consumer behaviour is driving change in the Food industry. Though there’s a lot happening, it’s an exciting time – these changes bring about many opportunities for success and growth. Read on to discover some of the top opportunities currently seen in the industry. 1 – Healthy Eating Consumers are becoming more conscious […]
Consumer Christmas Behaviours 2022
Christmas time is here! Festive sights and seasonal favourites are all part and parcel of this time of year, and we ran some consumer research to find out how the nation is behaving.* *Not how well they’re behaving, that’s Santa’s job. Read the summary below! Christmas Shopping Behaviour We ran research from October to December […]
Becoming an Effective Negotiator – Innovate Podcast
Becoming an Effective Negotiator – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the ninth episode, the last of Series 1, our host Ben Davies, Founder of Vypr, was joined by Making Business Matter CEO, Darren A […]
Innovation in Private Label – Innovate Podcast
Innovation in Private Label – Innovate Podcast The Innovate Podcast is a biweekly series of discussions with CPG Innovation experts, on how to innovate with success in an ever-changing world. In the eighth episode, our host Ben Davies, Founder of Vypr, was joined by International Private Label Consult (IPLC) Partner, Paul Stainton. Having had extensive […]
Qatar World Cup 2022 – Consumer Insight
It’s the FIFA Mens World Cup! This year, the games are being held in Qatar during our winter. We wanted to find out how consumers are reacting – are they watching, and how do they feel about the event? Read on for our research summary! Are Consumers Watching the World Cup this year? 42% of […]