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M&S Food: A Masterclass in Incremental Innovation.

Every year, we are inspired by the festive launches from the world of retail and...

30
Nov
NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.

The pressure on FMCG retail, caused (in part) by Brexit is undeniable: margins are under...

01
Nov
Innovation Report: £3bn Wasted On Outdated NPD Processes

VYPR brings you the latest thinking from pioneers in FMCG product innovation. This week, we...

11
Oct
VYPR Verdict on BBC Ice Cream Innovation Report

This week, VYPR users completed their 10,000th Steer on the platform, which has got us...

04
Aug
NEW VYPR Score: Statistically Proven Link To Predicting Future Product Sales

We’re delighted to announce that early tests of the new VYPR Score have proven a...

05
Apr
VYPR Closing The Product Intelligence Void

Having worked in the FMCG sector for 15 years – in both retail and manufacturing...

21
Feb
Maximising Impact From VYPR 3.0.

Split Testing, also known as AB Testing in software development circles, is something that...

20
Dec
Most Common Product Development Mistakes

According to McKinsey, 75% of new products fail in their first year. here's a...

06
Dec
8 Tips To Enhance Product Performance

Every business is different but successful product performance is dependent on a few...

06
Dec
Market Research? Get Real.

We recently commissioned some research on market research. A staggering number of respondents (product...

06
Dec

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