Tag Archives: Food

Meat quality concerns: which on-pack messages are most convincing?

The UK’s meat market could be flooded with cheaper produce as a result of a post-Brexit trade deal with the US, The Independent has reported in the beginning of February. If this happens, controversial products such as imported chlorinated chicken and beef with added hormones might make their way to British supermarket shelves. Take chlorinated chicken in […]

Meat-free stock cubes: could a line extension change consumer preferences?

It’s all about plant-based food at the moment, with reported record number of people having signed up to the Veganuary movement last month. This is reflected by new food launches in the UK, as one in five products have been labelled vegan in 2019 according to Mintel figures.  In line with the trend, OXO, the well-known cupboard staple, […]

Elections 2019: are the youngest voters thinking differently from everyone else?

Low turnout of young people at elections has been problematic in the past. In 2017 The Guardian wrote that since 2005 youth turnout at UK general election had hovered around the 40% mark. Reasons discussed include distrust towards elites and politicians, as well as passion about an issue rather than a specific party. The article states that […]

Brussels sprouts innovation – do consumers love it or hate it?

Love them or hate them Brussels sprouts are a ubiquitous part of Christmas dinner. It is thus worrying news that wet weather this year has reportedly caused a shortage of UK-grown sprouts. Fortunately, there are various festive products on the market, dedicated to giving a twist to the controversial vegetable. We selected ten unique offerings and tested […]

The best Christmas sandwiches this year: go crazy or stick to the basics?

This year most UK retailers and food service chains launched their Christmas sarnie ranges in the end of October. Marks & Spencer is offering a variety of twelve sandwiches, including a new vegan option called Nutcracker Sandwich, with a filling of sweet potato, chestnut and cranberry roast, butternut squash, cranberry chutney, pistachios and caramelised pecans. Meat consumers are […]

Would a chocolate price hike affect consumer preferences?

Chunks of chocolate

Sugar reduction is a big trend, supported by the government and publicised by public health campaigns. The majority of consumers do realise that cutting down on sugar would contribute to better health and weight management. However, compromising on indulgent moments with a chocolate bar of choice is a too big sacrifice for many.  Vypr estimates […]

Feed: measuring the evolution in meal replacement drinks

Veganism has grown in popularity in the last few years reaching 2% of the UK population in 2018. However, this is not the main factor determining market growth in meat-free products. 22% of Vypr’s consumer community currently consists of self-described meat-reducers, i.e. people making a conscious effort to reduce their meat consumption. An increasing number […]

Shop-bought baby meals: which cuisines are best positioned to inspire NPD?

Starting from four to six months babies are gradually introduced to solid food, adapted to the needs of their age. Between this stage and the age when they start eating regular food, parents can either opt for buying ready-made baby meals or cooking baby food at home. The following baby food stages are commonly used: […]