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Blogs

All the latest blog posts and updates from Vypr.

Blog

Valentine’s Day insights 2024

This Valentine’s Day, the spotlight turns to an unexpected group leading the charge in romantic gestures and friendship celebrations: men under 24. We used Vypr to gain insights into Valentine’s Day and it revealed that young men are setting the standard in how much they’re willing to spend. They’re also eager to include their pals. […]

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CLEANING JOBS WE LOVE TO HATE

Blog

All the cleaning jobs we love to hate 

Vypr recently worked with Seep eco cleaning tools, to uncover our attitudes to cleaning our homes now the big spring clean is almost upon us.  With 60% of Brits claiming they spend at least an hour a day cleaning, the spring clean shouldn’t be too big a task, but why does it still feel daunting about where […]

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Blog, News

Vypr launches charity partnership with FareShare Greater Manchester

We are proud to announce that Vypr has partnered with FareShare Greater Manchester as our 2024 charity. Colleagues voted to support FareShare Greater Manchester to raise funds to support the charity’s aim to relieve food poverty and reduce food waste. Madeleine Daly, Corporate Support Coordinator of FareShare Greater Manchester, shared their enthusiasm about this collaboration: […]

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VyPops screens

Blog

Three innovative ways to use VyPops

VyPops are video questions (‘steers’) that allow consumers to respond with video to any given question. With every VyPop steer you will receive 15 high quality moderated videoresponses. But let’s be honest, being able to ask ‘anything’ can be quite daunting when you want to get the best insight.  This article explores three innovative ways you can use VyPops. Let’s take a look. 1. Ask the consumer to show you something Example […]

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Blog

Waitrose Inspire:Live trends event

Vypr last week were invited to present at the third annual Waitrose Inspire:Live event, and the first in-person event since the trends annual was launched. Taking place over two days (Wednesday 12th & Thursday 13th July) and hosted at Waitrose Food Innovation Studio in Bracknell, the event was an exciting mix of presentations and a […]

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Robust methodology

Blog

Data quality – leveraging our community expertise

The final article in our series on Data quality, we look at the background of our Community team and how they can leverage their combined 70+ years of experience in building and managing panels globally. This completes our quality series, with the final pillar of ‘The Right Team.’ At Vypr we ensure that the insight you use is as […]

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Blog

Five trends in plant-based foods in 2024

The plant-based food industry has experienced significant growth in recent years. This has been driven by the increasing awareness amongst consumers about the environmental and health benefits of reducing their consumption of animal products. However, despite this rapid growth, it is important to acknowledge that not all vegan brands have thrived in the market. The article in The Grocer: The death of vegan brands […]

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Blog

Opportunities for growth in the energy drinks sector in 2024

The energy drinks market has experienced significant growth in recent years, driven by the increasing demand for these types of products. This trend has been particularly pronounced in the UK, with energy drinks becoming one of the fastest-growing soft drinks categories. Read on to discover potential growth and opportunities for companies aiming to grow their share in the […]

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Blog

Vypr’s new Manchester office: Embracing growth and hybrid working

We’re excited to announce that Vypr has officially moved into a new 50-seater office in the heart of Manchester. This major milestone highlights our incredible journey over the past ten years, from our founder Ben’s kitchen table to a market leading business. Our amazing team and customers have made this possible, and we look forward to an exciting […]

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Blog

Data quality – Reliable responses

In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use is as robust and reliable as possible by concentrating on the 5 quality pillars below.  In this article, we delve into the reliability of responses from our community, discussing a few of the tactics that we […]

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