Better Decisions, Winning Products.


1000s of consumers on your shoulder





“Vypr has been part of our business for a few years and is crucial in helping us answer questions quickly… Often, we get answers within an hour, meaning we can make agile decisions on the fly and avoid the need for an expensive and time-consuming piece of ad hoc research!”
Research Manager, The Co-op
Avoid a world without
the consumer voice.
Unvalidated, unsubstantiated decision-making leads to;
- Missed revenue opportunity
- Inefficient processes
- Low product impact
- Higher costs
Get the right answers
to better products
It’s never been more important to keep pace with your consumers in an ever-changing world.

Make Better Decisions with Vypr
CPG-Focused, Specialist Platform

Maria, 39
Salt and vinegar!

Dave, 28
I like cheese and onion


Reliable Data at Speed
No more guesswork, we turn decision-making into a science. With Vypr, you can quickly understand how and why your consumers make purchasing decisions. We combine expert support with the latest research in Behavioural Science methodologies to ensure that you make the right product decision at the right time.

Kevin, CEO

Chris, 18 Student

Marcha, 22 Manager

Tim, 44 Chef

Maria, 39 Lawyer

Dave, 28 Plumber

Grant, 31 Teacher
Get you rapid results back in minutes
“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
KFC
our community
Understand your customers with the Vypr Community


How Vypr Works
Learn.
VYPR Can help you with…
Concept screening
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”
Cranswick


Adjust.
- Early shopper concept approval
- Early shopper product validation
- Data-driven product refinement
- Higher on-shelf impact and product success rate
- Faster decision-making and time to shelf
- Less waste of resources and money
Packaging
Not sure what packaging would resonate best with consumers?
Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.
Build.
We have an absolute focus on quality.
Premium
Luxurious
We source only the finest ingredients.
Indulgent
Decadent
Contains decadent chocolate, cream and rum.
All ingredients are from organic sources.
Sumptuous
Delightful
Recipes from the worlds greatest bars.
Product Claims
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging rights is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Park Cakes
Here’s how our clients have used Vypr to succeed.
Vypr helps Oscar Mayer work with brand The Gym Kitchen to successfully launch range in multiple retailers.
Running a variety of Steers on Vypr allowed the creation of a range thoroughly tailored to consumer needs, which has led to products retaining space on shelves for over a year.
Find out how in the case study below.

Blog Posts.

Vypr and Data Quality: Reliable Responses
In our fourth article on Vypr’s data quality, we focus on reliable responses. Vypr ensures that the insight you use is as robust and reliable

Vypr and Data Quality: Engaged Community
Welcome to the third article in our series on Vypr’s data quality. Vypr ensures that the insight you use is as robust and reliable as

Easter 2023 – Consumer Behaviours
Another Easter has come and gone. This time of year holds different meanings for many, some religious and some to enjoy sweet treats! There’s no
Better Products Start with Vypr.
