Vypr | Product Concept Validation

The UK’s leading product intelligence & performance accelerator.

According to Newton Europe, a staggering £3bn is wasted on failing, antiquated product development processes. From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.

Pioneering the science behind agile product innovation.

Vypr’s technology sits on the desktops of product developers, marketers, manufacturers and retailers throughout the UK. It has fast become an invaluable tool for both branded and private label businesses, enabling them to innovate – incrementally throughout their development processes – with increasing confidence that each product and range will work harder on shelf. Find out in this video why April Preston, Executive Head of Food Innovation at Harrods, chooses Vypr to accelerate product intelligence and performance.

Connecting the dots that drive shopper behaviour & product performance.

Vypr’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to product performance with 1000s of consumers via smartphone, both online and in store.

We’ve never had access to so much data. However, the unconscious decision making processes of consumers (i.e. what product variables are driving them at the moment they pick up a product and decide to buy it or not) remains untapped. Our technology is fuelled by sophisticated data and behavioural science that unlocks our understanding of these drivers for the first time.

Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial up/down features to maximise impact on shelf, in store and online.

We’d love you to be a part of it.

Road-test Vypr’s technology & consumer panel.

85% of new products fail.

We’re on a mission to change that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.

Better Products,

Faster.

Vypr helps you turn
product innovation
into a science.

The UK’s leading product intelligence & performance accelerator.

Find out how we do what we do.

Pioneering the science behind agile product innovation.

Connecting the dots that drive shopper behaviour & product performance.

Road-test Vypr’s technology & consumer panel.

Test out Vypr

Better Products,

Faster.

Vypr helps you turnproduct innovationinto a science.

The UK’s leading product intelligence & performance accelerator.

Find out how we do what we do.

Pioneering the science behind agile product innovation.

Connecting the dots that drive shopper behaviour & product performance.

Road-test Vypr’s technology & consumer panel.

Test out Vypr

Vypr helps you turn
product innovation
into a science.