Create better products faster.

Vypr is the UK’s leading product intelligence platform, delivering fast and robust consumer insights to help you create better products faster.

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1000s of consumers on your shoulder

Vypr paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, Vypr is a superb investment.” 

Naomi Matthews, Commercial & NPD Director, Park Cakes 

Early shopper concept approval
Early shopper product validation
Data-driven product optimisation
Higher on-shelf impact and product success rate

VYPR’s Simple Process

ask

Start by asking our consumer community a question

Your team upload your questions via VYPR’s easy-to-use desktop platform. One click and this becomes a live “Steer” on our mobile application which is delivered to our consumer community.

Maria, 39

Salt and vinegar!

Dave, 28

I like cheese and onion

Community

Our innovative mobile app alerts consumers

VYPR’s mobile app notifies our consumer community that a new steer is available. Consumers then select which of these steers they prefer.
The consumer data collected by the mobile app is fed back to your team via the desktop platform in real-time. This data can be used to make instant, accurate decisions regarding your products and brand.

Kevin, CEO

Chris, 18 Student

Marcha, 22 Manager

Tim, 44 Chef 

Maria, 39 Lawyer

Dave, 28 Plumber 

Grant, 31 Teacher

VALIDATE

Get you rapid results back in minutes

This simple 3-stage process offers consumer intelligence for decision-making, from product concepts, packaging formats, and product descriptions, to flavour variants, brand execution and much more.

“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
KFC

VALIDATE

Get your rapid results back in minutes

This simple 3-stage process offers consumer intelligence for decision-making, from product concepts, packaging formats, and product descriptions, to flavour variants, brand execution and much more.

“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham Darby

VYPR Can help you with…

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Concept screening

VYPR identifies the strongest concepts by asking consumers at every stage. You get accurate intelligence about what the market wants to quickly determine which concepts are worth progressing.

“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”

Cranswick

VYPR Can help you with…

Concept screening

VYPR identifies the strongest concepts by asking consumers at every stage. You get accurate intelligence about what the market wants to quickly determine which concepts are worth progressing.

“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”

Cranswick

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Packaging

Not sure what packaging would resonate best with consumers?

Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.

  • Early shopper concept approval
  • Early shopper product validation
  • Data-driven product refinement
  • Higher on-shelf impact and product success rate
  • Faster decision-making and time to shelf
  • Less waste of resources and money

Packaging

Not sure what packaging would resonate best with consumers?

Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.

Product Claims

“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging right is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.

“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”

Park Cakes

We have an absolute focus on quality.

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Premium
26%
Luxurious
Made from the highest quality ingredients.

We source only the finest ingredients.

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Indulgent
12%
Decadent

Contains decadent chocolate, cream and rum.

All ingredients are from organic sources.

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Sumptuous
8%
Delightful

Recipes from the worlds greatest bars.

Product Claims

“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging rights is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.

“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
KFC

VYPR’s Scientific Foundation

Vypr has been designed using the latest research in Behavioural Science.

We ask the right questions, in the right way, to obtain statistically robust predictive intelligence.

Applying this science, we’ve created a unique process for consumer interaction: Behavioural Product Validation

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System 1: fast, instinctive and emotional decisions.

System 2: slower, more deliberate and logical decisions.

Blog Posts.

Ready to Create BETTER PRODUCTS, FASTER?

As you have been scrolling, we have already engaged with 12 consumers and closed 24 steers.