Better Decisions, Winning Products.
1000s of consumers on your shoulder
“Vypr has been part of our business for a few years and is crucial in helping us answer questions quickly… Often, we get answers within an hour, meaning we can make agile decisions on the fly and avoid the need for an expensive and time-consuming piece of ad hoc research!”
Research Manager, The Co-op
Make Better Decisions with Vypr
CPG-Focused, Specialist Platform
Reliable Data at Speed
No more guesswork, we turn decision-making into a science. With Vypr, you can quickly understand how and why your consumers make purchasing decisions. We combine expert support with the latest research in Behavioural Science methodologies to ensure that you make the right product decision at the right time.
Get you rapid results back in minutes
“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
Understand your customers with the Vypr Community
How Vypr Works
VYPR Can help you with…
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”
- Early shopper concept approval
- Early shopper product validation
- Data-driven product refinement
- Higher on-shelf impact and product success rate
- Faster decision-making and time to shelf
- Less waste of resources and money
Not sure what packaging would resonate best with consumers?
Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.
We have an absolute focus on quality.
We source only the finest ingredients.
Contains decadent chocolate, cream and rum.
All ingredients are from organic sources.
Recipes from the worlds greatest bars.
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging rights is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Here’s how our clients have used Vypr to succeed.
Vypr helps Oscar Mayer work with brand The Gym Kitchen to successfully launch range in multiple retailers.
Running a variety of Steers on Vypr allowed the creation of a range thoroughly tailored to consumer needs, which has led to products retaining space on shelves for over a year.
Find out how in the case study below.
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