Targeted Robust Consumer Data at Speed
Segment and target your ideal consumer, with results back in minutes, giving you clear feedback on initial concepts, product names, branding, packaging, pricing, and so much more.
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Product Intelligence Platform
Discover how Vypr works
At Vypr, our role is to amplify the consumer voice. With a diverse community, we help you place the consumer at the centre of every decision you make. Upload steers (questions) through our easy-to-use desktop platform and gain predictive consumer insights from the Vypr Community.
Empower your business to stay ahead of ever-evolving changes in customer behaviour with cost-effective consumer insights from our product intelligence platform. Our platform facilitates faster, more agile product development through our expert support and cutting-edge research technologies.
The Vypr Difference
Vypr allows you to understand the market and your consumers and test every element of your product offering.
A product intelligence platform built by people like you, for people like you
Get hands-on support from our expert Customer Growth Team. With 150+ years of combined experience in roles like yours, we understand what it takes to grow a business.
Backed by the latest research in behavioural science
Vypr’s scientific foundation ensures we can help you improve your product validation process with more robust predictive consumer intelligence.
Reliable Data at Speed
Say goodbye to guesswork; we turn decision-making into a science
With access to reliable quantitative and qualitative data, you can make the right product decision at the right time and react to faster to market conditions.
Understand Your Customers
Gain access to the Vypr Community. Our proprietary community allows you to segment and target your ideal consumer with results back in hours. You’ll gain clear consumer feedback on initial concepts, product names, product features, branding, packaging, pricing, and so much more.Vypr Community
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Discover how your customers truly feel about your brand with Vypr’s brand tracking service, “Do They Love Us?”
With our brand tracker, you can gain invaluable insights into the health and perception of your brand, as well as the impact of your promotional efforts. Monitor performance before and after campaigns, track a category before entering the market, measure your brand against competitors, and more.Discover Brand Tracking
Bring consumer feedback to life with VyPops to make well-informed decisions at every stage of product development.
With VyPops, you can ask a qualitative steer to our community and receive 15 impactful video responses. See real customers sharing their thoughts on your brand and products. Integrate these cost-effective video insights into your workflows to better understand what your customers need, powering product success.Discover VyPops
With Vypr, targeting specific groups of consumers and uncovering intriguing insights tailored to your business is easier than ever.
Advanced Segmentation is our bespoke service where you can combine more than three demographics in your segment. You can segment your sample by a large range of variables, including age, gender, shopping habits, attitudes and more. Our Customer Growth Team will help you replicate the segmentations you typically use to understand your target audiences on the Vypr platform.Discover Advanced Segmentation
Better Products Start With Vypr
Discover how Vypr can help your business deliver winning products today.