Create better products faster.
Take the guesswork out of your NPD process with fast and robust consumer insights that enable you to create products that sell.
1000s of consumers on your shoulder
“Vypr paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, Vypr is a superb investment.”
Naomi Matthews, Commercial & NPD Director, Park Cakes
VYPR’s Simple Process
Start by asking our consumer community a question
Maria, 39
Salt and vinegar!
Dave, 28
I like cheese and onion
Our innovative mobile app alerts consumers
VYPR’s mobile app notifies our consumer community that a new steer is available. Consumers then select which of these steers they prefer.
The consumer data collected by the mobile app is fed back to your team via the desktop platform in real-time. This data can be used to make instant, accurate decisions regarding your products and brand.
Kevin, CEO
Chris, 18 Student
Marcha, 22 Manager
Tim, 44 Chef
Maria, 39 Lawyer
Dave, 28 Plumber
Grant, 31 Teacher
Get you rapid results back in minutes
“We like VYPR because we can get quick reads on initial ideas… and they provide excellent, responsive, customer support.”
KFC
Get your rapid results back in minutes
“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham Darby
VYPR Can help you with…
Concept screening
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”
Cranswick
VYPR Can help you with…
Concept screening
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development”
Cranswick
Packaging
Not sure what packaging would resonate best with consumers?
Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.
- Early shopper concept approval
- Early shopper product validation
- Data-driven product refinement
- Higher on-shelf impact and product success rate
- Faster decision-making and time to shelf
- Less waste of resources and money
Packaging
Not sure what packaging would resonate best with consumers?
Upload images of your packaging ideas to see which appeal to consumers the most. Test variations in colour, imagery, pack shape, and more, to understand how to maximise chances of listing and on-shelf performance.
Product Claims
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging right is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Park Cakes
We have an absolute focus on quality.
Premium
Luxurious
We source only the finest ingredients.
Indulgent
Decadent
Contains decadent chocolate, cream and rum.
All ingredients are from organic sources.
Sumptuous
Delightful
Recipes from the worlds greatest bars.
Product Claims
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Getting your messaging rights is key – now you can test which claims work best. By split testing your on-pack wording with hundreds of consumers in near real-time, Vypr takes the guesswork out of the process.
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Park Cakes
VYPR’s Scientific Foundation
Vypr has been designed using the latest research in Behavioural Science.
We ask the right questions, in the right way, to obtain statistically robust predictive intelligence.
Applying this science, we’ve created a unique process for consumer interaction: Behavioural Product Validation
System 2: slower, more deliberate and logical decisions.
Blog Posts.
Behavioural Science: The role of Qual in Robust Decision-making
Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B testing (the ‘Split By’ steers),
Where do HFSS Restrictions Currently Stand?
Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose legislation restricting advertising of foods
A More Cost-effective Route to Consumer Insight
The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing more rapidly than ever before.
Ready to Create BETTER PRODUCTS, FASTER?
As you have been scrolling, we have already engaged with 12 consumers and closed 24 steers.
