£3bn a year is wasted in product development. From initial concepts to product names, branding and packaging to marketing messages, it’s not always easy to work out what drives purchase behaviour in store.
We test thousands of product variables through our consumer app. We deliver robust, predictive consumer behaviour intelligence to accelerate and enhance product development.
Do you have twenty product ideas? Ten? Vypr can whittle this down to a few strong concepts.
“Indulgent” or “Decadent”? “Healthy” or “Fresh”? Wording and marketing messages are key – test which claims work best.
Upload images of your packaging ideas to see which are the most appealing to consumers.
Use our technology to find out what customers are willing to spend on your products, and maximise your revenue.
We help you get better results throughout your product innovation and ranging processes by giving you fast, robust, actionable data on consumer purchase intent.
How Vypr works
The science behind Vypr
Meet the Vypr team
7500+ monthly active users
Same-day data delivery
Target demographics and behaviours
1200+ steers answered every hour
WeWork, No. 1 Spinningfields
Quay St., Manchester, M3 3JE
Telephone: +44 (0)161 694 6320