Vypr is a leading data validation platform that enables manufacturers and retailers to understand what their customers want to see on shelves. This helps reduce the time and costs spent developing new products, which makes for better products, faster.
Our industry-leading process combines our research into behavioural science with our well-segmented consumer panel. The client is in full control, testing every aspect of their product innovation, from packaging, pricing, naming, product claims, ranging, and more.
We work with retailers including The Co-op Food and Starbucks, brands like Weetabix and Müller, and large manufacturing groups as such Cranswick and 2 Sisters Food Group.