Vypr Product Intelligence Platform

Better Decisions, Winning Products

Use fast, cost-effective insights from Vypr to understand your target consumers better and make the right product decisions at the right time.

Our customers

Discover how we’re helping 100s of customers develop winning products with our robust user data and product analytics.

Targeted and robust consumer data at speed

Use our product intelligence platform to segment and target your ideal consumer. With results back in minutes, you’ll have clear feedback from users about how they experience and view every element of your product.

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ROI Calculator

Calculate the return on investment you could experience with Vypr.

Product Intelligence With Vypr

Discover how Vypr works

At Vypr, our role is to amplify the consumer voice. With a diverse community exceeding 75,000 active users, we help you place the consumer at the centre of every decision you make. To ensure reliable data, we continually monitor user actions and all community members undergo thorough consumer profiling.

Upload steers (our term for questions) through our easy-to-use desktop platform and gain predictive consumer insights from the Vypr Community. Empower your business to stay ahead of ever-evolving changes in user behaviour with cost-effective consumer data analysis.

Our expert support and cutting-edge research technologies help you make better decisions about product innovation and facilitate faster, more agile product development.

Collaborative and intuitive platform
Make winning decisions that are 100% consumer-centric and multi-team. Vypr is designed for all teams and experience levels, with expert support given along the way for robust and reliable insight. We empower key decision-makers with the latest customer data available in a collaborative environment through our easy-to-use intelligence platform.
Consumer-facing mobile app
The Vypr app ensures data integrity with robust, reliable data from real people. An engaged community translates into exceptional data quality. Vypr’s mobile-first app is connected to our proprietary consumer community. This allows us to drive proper customer engagement and remove ‘bad actors’.
Target your ideal consumer
Make data-driven decisions powered by robust consumer shopper insights. The Vypr research platform opens an insightful window into the product experiences and preferences of your target segment with fast customer data.
Create better products, faster
Accelerate time to market with product analytics tools like those on our innovative brand intelligence platform. With robust consumer data at your fingertips, Vypr can help product managers drive efficiency and focus across all teams. 

From ideation to development and optimisation, product intelligence tools allow you to test concepts throughout the entire development process. This facilitates agile product innovation for increased revenue and profitability.

The Vypr difference

Vypr is your solution to developing more targeted products based on actionable insights. Access robust market intelligence and test every element of your product offering to better understand your market and target users’ needs.

Expert support

A product intelligence platform built by people like you, for people like you.

Get hands-on support from our expert Customer Growth Team. With 150+ years of combined experience in roles like yours, we understand what it takes to grow a business.

Behavioural science

Get consumer responses backed by the latest research in behavioural science.

Vypr’s scientific foundation ensures we can help you improve your consumer testing and product validation process. Access reliable product usage data and more robust predictive consumer intelligence.

Reliable data at speed

Move away from assumptions and toward scientific decision-making.

Assess product key performance indicators with our in-depth reports based on reliable quantitative and qualitative data. This valuable information allows you to make the right product decision at the right time and react faster to market conditions.

Understand your customers

Gain access to the Vypr Community. Our proprietary community allows you to segment your target audience for valuable product intelligence data. You’ll gain clear consumer feedback on initial concepts, product names, product features, branding, packaging, pricing, and so much more. These valuable insights are key to ensuring product performance.

Vypr Community

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Brand Tracker

Learn how your consumers truly feel about your brand with Vypr’s brand tracking service, “Do They Love Us?”

With our brand tracker, you can gain invaluable user insight into your brand health and perception, as well as the impact of your promotional efforts. Our diverse tracking capabilities enable you to monitor performance before and after campaigns, analyse and track a category before entering the market, measure your brand insights against competitors, and more.

Discover Brand Tracking


Bring consumer feedback to life with VyPops. Track analytics and make informed decisions at every stage of development for enhanced product and customer success.

With VyPops, you can ask a qualitative steer to our community and receive 15 impactful video responses from users. See real customers sharing their user experience and thoughts on your brand and products. Analyse the complete picture to better understand your customers’ needs and behaviour. Integrate these cost-effective video insights into your workflows to power product success.

Discover VyPops

Advanced Segmentation

With Vypr, targeting specific groups of consumers and uncovering insights tailored to your brand is easier than ever.

Built into our customer insights platform, Advanced Segmentation is our bespoke service wherein you can combine more than three demographics in your segment. You can segment your sample by a large range of variables, including age, gender, shopping habits, attitudes and more. Our Customer Growth Team will help you replicate the segmentations you typically use to understand your target audiences on the Vypr platform.

Discover Advanced Segmentation
“The outcome of the market research has been widely shared with stakeholders at Caste Howard and has directly influenced this year’s plans for the Farm Shop. It will lead to some follow-up research, as we now know what is possible!”

Abbi Ollive,
Head of Marketing and Sales at Castle Howard

Read case study

Better products start with Vypr

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.

Test concepts and track the latest user opinions and product data with product intelligence from Vypr. Discover how we can help your business deliver winning products today.