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Blogs

All the latest blog posts and updates from Vypr.

Blog

Why innovation needs to change, for the future

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard way we innovate is unfit for purpose. With more than 80% of new products failing to resonate with consumers, and tons of wastage being generated from unsustainable innovation processes – something desperately needs to change. […]

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News

Vypr featured in The Grocer

Vypr was recently featured in The Grocer, the leading publication of grocery retail and FMCG industry news in the UK. Our featured article explains why and how Innovation Intelligence is the key to unlocking successful product development. Read the article by clicking here. What’s the Issue with Current Innovation? As it currently stands, innovation is a […]

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Blog

Agile Innovation

Veganuary 2022 – Consumer insight

January – a time many of us set resolutions and vow to take part in various challenges that pop up this time of year. One such challenge – Veganuary. We set out to find out key consumer opinions and behaviours around this month-long Vegan pledge, by running some research with the Vypr Community.* How many […]

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Blog

Agile Innovation

Why are more companies adopting agile innovation?

More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and review process. What’s the main difference with Agile? In a nutshell – data-driven decision making. This, combined with an increased emphasis on the process, frequency and flexibility of testing and commitment to such principles, is […]

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Blog

Wasteful innovation in consumer goods

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads to an immense amount of wastage – a highly unsustainable process. Why Does this Happen? The overarching issue in product innovation currently, is a lack of the right data behind decisions. Without robust data to […]

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Blog

Transform your ROI with agile innovation

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as the market – and the competition – moves on. The ability to innovate, experiment, and evolve is, therefore, an essential characteristic of the brands and businesses most likely to thrive long-term. But not just any […]

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Blog

Agile meets real-time consumer insights

Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted in product development. This is because 85% of new products fail in the first year. Through our Agile, evidence-based approach Vypr predicts which ideas will fail or succeed at every stage of the development process. […]

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Blog

Real marketing ROI – Changing behaviours

Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom of what our investment in marketing delivers? It is no longer hard or expensive to measure the micro-outcomes of any marketing campaign.  Be it for a specific launch or just as likely today, an ‘Always-on’ […]

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Blog

Developing sustainable food systems in the UK with agile innovation

The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and environmental issues within the UK food system. Climate change, protection of biodiversity and the global pandemic have loomed over the food industry and now, the pressure has increased, as the independent review of UK food […]

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Blog

Supermarket clothes: what makes George a top brand?

Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is likely the most popular supermarket fashion brand among UK consumers. To check this assumption we ran a multi-option steer* asking consumers which supermarket brands they buy clothes from. The four […]

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