Blogs

Blog

A more cost-effective route to consumer insight

The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing... Read more

Blog

Behavioural science: The power of split tests

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where... Read more

Blog

Behavioural science: The power of the single steer

Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology... Read more

Blog

What’s trending in 2022 for the frozen snack industry?

Written by James Rooney, Business Development Manager It should come as no surprise that the demand for frozen snacks, along... Read more

Blog

The importance of behavioural science to product development

What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the... Read more

Blog

Why innovation needs to change, for the future

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard... Read more

News

Vypr featured in The Grocer

Vypr was recently featured in The Grocer, the leading publication of grocery retail and FMCG industry news in the UK. Our... Read more

Blog

Agile Innovation

Veganuary 2022 – Consumer insight

January – a time many of us set resolutions and vow to take part in various challenges that pop up... Read more

Blog

Agile Innovation

Why are more companies adopting agile innovation?

More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and... Read more

Blog

Wasteful innovation in consumer goods

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads... Read more