Blogs

Blog

The importance of behavioural science to product development

What is Behavioural Science? Behavioural science uncovers what people really do, not what they say they’ll do – and the... Read more

Blog

Why innovation needs to change, for the future

If innovation processes in Consumer Goods are fine as is, why does an 80%+ product failure rate exist? The standard... Read more

News

Vypr featured in The Grocer

Vypr was recently featured in The Grocer, the leading publication of grocery retail and FMCG industry news in the UK. Our... Read more

Blog

Agile Innovation

Veganuary 2022 – Consumer insight

January – a time many of us set resolutions and vow to take part in various challenges that pop up... Read more

Blog

Agile Innovation

Why are more companies adopting agile innovation?

More and more businesses are now embracing an Agile approach to product innovation. This means a design, develop, test, and... Read more

Blog

Wasteful innovation in consumer goods

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads... Read more

Blog

Transform your ROI with agile innovation

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as... Read more

Blog

Agile meets real-time consumer insights

Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted... Read more

Blog

Real marketing ROI – Changing behaviours

Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom... Read more

Blog

Developing sustainable food systems in the UK with agile innovation

The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and... Read more