How Vypr works.


Ask anything of our panel of 1000s of consumers, available 24/7 via the Vypr App and website. Sit back and watch the results as they come in. Vypr makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.


Whether you’re looking to test a raft of new innovations quickly, sound out consumers on a new brand launch or find out whether a new ingredient will increase sales and value perceptions, our methodology adapts to your needs.

Our training programmes enable every individual to self-serve on the platform, supported by a dedicated service team with extensive FMCG expertise, on hand to ensure that you get the best value from your Vypr licence.


Vypr can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why 100s of product developers, marketers, commercial managers, category managers and buyers choose to deploy Vypr every day, throughout some of the UK’s leading retailers and manufacturers. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Road-test Vypr’s technology & consumer panel.

85% of new products fail.

We’re on a mission to change that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test Vypr, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

If you love Vypr, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. Vypr works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.

Test out Vypr