How Vypr works.


Ask anything of our panel of 1000s of consumers, available 24/7 via the Vypr App and website. Sit back and watch the results as they come in. Vypr makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.


Whether you’re looking to test a raft of new innovations quickly, sound out consumers on a new brand launch or find out whether a new ingredient will increase sales and value perceptions, our methodology adapts to your needs.

Our training programmes enable every individual to self-serve on the platform, supported by a dedicated service team with extensive FMCG expertise, on hand to ensure that you get the best value from your Vypr licence.


Vypr can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why 100s of product developers, marketers, commercial managers, category managers and buyers choose to deploy Vypr every day, throughout some of the UK’s leading retailers and manufacturers. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.