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VYPR CEO Ben Davies Named In The Maserati 100

We’re delighted to announce that VYPR Founder and CEO Ben Davies has been named in this year’s Maserati 100 list of leading entrepreneurs. Now in its fourth year, the awards recognise Britain’s entrepreneurs who have made valuable contributions to the economy. Voters can put forward names of businessmen and women to be included in the prestigious list. Winning candidates are described as people with a big idea that converted into a successful business.

 VYPR Named In Top 50 Most Exciting Companies In The North West

Recognising Britain’s Game Changing Entrepreneuers

Maserati was founded over 100 years ago by the Maserati brothers who were entrepreneurs and disruptors of their time. With humble, pioneering beginnings as a motorsport works, the family made a ground-breaking move in 1926 by acquiring Diatto’s racing materials including chassis, gearboxes and other components to create the very first Maserati car, the Tipo 26. The car quickly made its name on the Italian motor racing scene, resulting in the brothers working non-stop to meet demand, producing a total of 43 Tipo 26 race cars.

Nurturing the entrepreneurial spirit is something that Maserati’s founders were passionate supporters of and we are proud to continue today with 2018’s Maserati 100 List. 

Ben Davies, VYPR CEO and Founder: “I am truly honoured to be part of this list and among some incredible and inspiring company. Here at VYPR, we work hard to enable fast-moving consumer goods (FMCG) businesses to turn product innovation into a science, ensuring successful outcomes of the product development process every time. As always, kudos go to our amazing team and clients that continue to support us on our journey.”

Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture. 

Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

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VYPR Named In Top 50 Most Exciting Companies In The North West

We’re delighted to announce that we have been selected as one of the 50 most exciting companies in the North West of England by Insider. Our feature will be presented in Insider Magazine, which will hit the shelves (both online and in stores) in the next few days.

 VYPR Named In Top 50 Most Exciting Companies In The North West

VYPR Named In Top 50 Most Exciting Companies In The North West

Ben Davies, VYPR CEO and Founder: “Here at VYPR, we work hard to enable fast-moving consumer goods (FMCG) businesses to turn product innovation into a science, ensuring successful outcomes of the product development process every time. It’s such an honour to receive such an accolade. Kudos go to our amazing team and clients that continue to support us on our journey.”

Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture. 

Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

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VYPR Wins Prestigious Northern Stars Accolade

Four months of intense competition came to a head at the Tech North Northern Stars Grand Final last week and we’re delighted to announce that VYPR was 1 of 10 winners, identified as the region’s brightest tech start-up businesses in the North.

Entrants go through a gruelling selection process across 6 months, culminating in a pitch to 100s of people from across the Tech, Media and wider business sectors in the North.

 VYPR Chairman Richard Law and VYPR CEO & Founder Ben Davies

VYPR Chairman Richard Law and VYPR CEO & Founder Ben Davies

VYPR will now go on to a high-profile journey with the other 9 winners, starting with exhibiting at the prestigious TechCrunch Disrupt conference in Berlin in a few weeks’ time.

Ben Davies, VYPR CEO and Founder: “Here at VYPR, we work hard to enable fast-moving consumer goods (FMCG) businesses to turn product innovation into a science, ensuring successful outcomes of the product development process, every time. It’s such an honour to cap an incredible year with such an accolade. Kudos go to our amazing team and clients that continue to support us on our journey.”

Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture. 

Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
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Manchester-Based VYPR Raises £0.6m in Latest Funding Round

Following another successful year, VYPR – the UK’s leading product intelligence and performance accelerator – has completed its latest funding round, with £0.6M raised to further accelerate growth and consolidate its leadership position in the FMCG sector.

From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving purchase behaviour in store. Every week, VYPR uses smartphone technology and behavioural science methodologies to test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance on shelf.

Based in Manchester, VYPR’s technology sits on the desktops of product developers, marketers, manufacturers and retailers at household brands such as Heineken, Muller, Morrisons, Iceland and KFC. The business attracted follow on investment from partners including Redstone Venture Managers and the British Business Bank.

Also investing a significant proportion of the money raised is NW entrepreneur Richard Law. Law recently stepped down as CEO of GBG Plc after 15 years at the helm, during which he grew GBG from a small Chester based business, with a value of £5M, into a Global market leader valued at over £500M. This is the latest in a string of recent investments in North West tech businesses by Law, totalling £500K from his personal “Gudtouch” tech fund. Law is also an investor in (and Chair of) Zuto, the Manchester based internet motor finance portal, an investor in Trafford Park based Realitymine and a founding Angel of the DSW Angel Investing Network. Law also works closely with local tech initiatives such as Tech Manchester.

Richard Law said: “VYPR has a very compelling proposition. It allows consumers to “steer” manufacturers to design new products and improve existing ones by giving their opinion and feedback in real time; whether at work, on the move or in the supermarket. VYPR’s unique technology and statistical analytics engine enables manufacturers to match their products to consumer demands and helps them to get successful outcomes every time. I looked at least a dozen very high-quality North based businesses before deciding on VYPR; all of which I considered as serious tech investment opportunities. The North tech economy is certainly booming.”

Contact us now to find out more.

Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture. 

Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
Name

NEW VYPR Score: Statistically Proven Link To Predicting Future Product Sales

We’re delighted to announce that early tests of the new VYPR Score have proven a direct link between Steer responses (the questions we ask our panel) and future rates of sale.
 
Ben Davies, CEO and Founder: “In testing, our modelling teams analysed Steer responses from clients participating in the study and mapped them to live sales data. As you can see from the graph, the data clearly shows that the higher the VYPR score, the more products were sold. Simple. We believe that the VYPR score will very soon become the industry standard for manufacturers and retailers throughout the UK, as we can show what that score means for future product commercial performance and our platform can help you to test and iterate your way to better EPD and NPD over time”.
 

Each dot on the chart represents a product that was tested on VYPR and released in store. We’ve plotted products in terms of the score they received and the rate of sale achieved. The score is calculated with reference to other products tested on the platform. Rate of sale is measured in terms of sales per store and has been indexed using the category average as a base.
 
As you can see from the blue line of best fit, there’s a clear positive relationship between the two. This gives us reassurance that our score prototype may be used to predict sales in future. We’ve plotted the confidence interval for the sales estimates in grey. At this early prototype stage, the confidence interval is quite large, particularly at the extremes. We need more data on sales in order to add more data points, shrink the confidence intervals, and make more accurate estimates.
 
If you’re interested in receiving volumetric estimates from the steers we get from consumers, please get in touch.

The Science of Competitive Advantage. 
 
From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving success and purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.
 
We’ve never had access to so much data. However, the unconscious decision making processes of shoppers remains untapped. Our technology is fuelled by sophisticated data and behavioural science that unlocks our understanding of these drivers for the first time. 
 
Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.
 
Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
Name

VYPR Announces Quality Food Awards Partnership.

Last week at the International Food & Drink Event, VYPR announced our partnership with the Quality Food Awards and The Co-Op in the small producer category.
 
VYPR CCO Mark Fielding comments: “It’s clear to see the sheer proliferation of new brands and Global competition intensifying in the UK food market. VYPR’s technology unpicks the subconscious drivers of shopper behaviour and will help the finalists to better hone every part of their proposition (everything from name, description, messaging, health benefits and pricing to pack design, ingredients, provenance, brand, imagery and point of sale). We’re delighted to be helping small producers to more robustly understand what is driving product performance and iterate their way towards better products faster.”
 
We’ll be testing 50 entries in the first round of judging. We’ll then provide additional testing and advice on how to optimise and iterate elements of their proposition, ahead of their pitches to the judges. 5 winners will be selected to launch and they’ll each get ongoing support from VYPR to optimise their way to getting their products on shelf. Each entrant’s journey promises to be unique and insightful. As we develop these interesting case studies, we’ll keep you updated with how everything is progressing.

Contact us to find out more about VYPR or visit http://uk.qualityfoodawards.com to enter.

The Science of Competitive Advantage. 
 
From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving success and purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.
 
We’ve never had access to so much data. However, the unconscious decision making processes of shoppers remains untapped. Our technology is fuelled by sophisticated data and behavioural science that unlocks our understanding of these drivers for the first time. 
 
Get To Better Products Faster.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.
 
Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year. 

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
Name

VYPR Headlines Successful IGD Shopper Innovation Event.

VYPR was proud to headline IGD’s Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR’s leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.

Our very own Professor Paul Dolan also spoke at the event, sharing more about what behavioural science can teach us about shoppers and why they do what they do.

Feedback was extremely encouraging:

“The talks by Paul Dolan and Emma Cosh were fantastic.”

“The variety of speaker content and topics was excellent.”

“It was a great mix of shopper marketing, insight and innovation presentations .”

We were also pleased to be sharing the floor with Aimia and Mumsnet.

Road-test VYPR’s technology & consumer panel.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

Name *
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VYPR Brexit Research: 30 Days.

A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way.

You can see the full report here: www.mccannmanchester.com

Ben Davies VYPR CEO: “We’ve worked hard to ensure that the VYPR panel is representative of the UK population at large and it’s exciting to see our community put to the test, beyond our heartland of generating consumer insights for product developers and marketers in the FMCG space. Although it’s interesting to see that – applied retrospectively – this could have changed the result, it’s perhaps more interesting now to understand the repercussions of changing behaviours that the report highlights as coming out of the woodwork: deferred purchases, house moves etc.

Road-test VYPR’s technology & consumer panel.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
Name

VYPR & Iceland Launch Strategic Alliance.

VYPR is delighted to announce a new strategic alliance with Iceland and their preferred supplier partners, announced at Iceland’s recent trade briefing.

Ben Davies VYPR CEO: “As Neil Nugent stated at the conference, our collective priority is to provide objective data that enables their business to make smarter, fact-based decisions and we’re obviously delighted that VYPR has received such a ringing endorsement in that space. We’re really looking forward to working with Iceland and their suppliers on such an exciting initiative, dedicated to delivering the innovation, pace and commitment that the category teams and buyers are so keen to curate within Iceland’s preferred supplier base.

VYPR is the UK’s leading consumer concept testing, product development and validation platform; combining behavioural science, digital technology and FMCG expertise to accurately predict (and improve your chances of achieving) future product success.

Road-test VYPR’s technology & consumer panel.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00.

Name *
Name