Blogs

Blog

Wasteful innovation in consumer goods

On average, new product releases in CPG fail 9 times out of 10! This high failure rate of innovation leads... Read more

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Transform your ROI with agile innovation

To grow, innovation is a must. In time, even the most successful products and companies will begin to decline as... Read more

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Agile meets real-time consumer insights

Agile innovation and real time predictive insights equals unparalleled NPD success According to Newton Europe, £3bn a year is wasted... Read more

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Real marketing ROI – Changing behaviours

Reach, views, clicks, likes, shares, comments, influencer scores. Is there anything we don’t measure today to get to the bottom... Read more

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Developing sustainable food systems in the UK with agile innovation

The National Food Strategy report, released in July 2021, has called for food companies to urgently help address wholescale health and... Read more

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Supermarket clothes: what makes George a top brand?

Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own... Read more

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Innovation: Five steps to save money, prove ROI & defend your budget

The pressure on Consumer Goods retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion... Read more