Blogs

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Vypr research featured in leading FMCG publications

Vypr’s research was recently featured in leading publications of grocery and FMCG industry news. Our insights around upcoming HFSS (high... Read more

Blog

Behavioural science: Interview with Richard Shotton

Led by Tasmin Sibbald, Client and Operations Director This month Vypr’s Client & Operations Director Tasmin Sibbald interviews Richard Shotton.... Read more

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How to innovate to adapt to HFSS legislation

We previously summarised the upcoming HFSS legislation and discovered that they create a golden opportunity for innovation, so companies can get... Read more

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The best way to navigate HFSS legislation

The Best Way to Navigate HFSS Legislation In our previous blog we summarised the upcoming HFSS legislation and recent changes... Read more

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The most effective method of research for innovation

Written by Vypr Founder, Ben Davies Continuous Discovery Applied to Product Innovation Consumer insight is essential to successful product innovation,... Read more

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Behavioural Science: The role of qual in robust decision-making

Written by Tasmin Sibbald, Client and Operations Director Last month I wrote about the importance of monadic testing using A/B... Read more

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Where do HFSS restrictions currently stand?

Where do HFSS restrictions currently stand? To combat rising obesity rates in the UK, the Government has decided to impose... Read more

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A more cost-effective route to consumer insight

The clock is ticking for businesses to adapt and keep pace with their consumers, amidst rising prices and behaviours changing... Read more

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Behavioural science: The power of split tests

Written by Tasmin Sibbald, Client and Operations Director A/B testing, also known as split testing, is a marketing experiment where... Read more

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Behavioural science: The power of the single steer

Written by Tasmin Sibbald, Client and Operations Director At Vypr, we differentiate ourselves from our competitors by grounding our methodology... Read more